Trends of the Week - Jan 31
Blinkfire Analytics, Inc.
AI-Based Sponsorship Optimization for Sports & Entertainment across Social Media, Broadcast, Streaming, and Digital.
?? ???? Champions Down Under
Jannik Sinner has gone back-to-back at the Australian Open! The young superstar is becoming the next big name in tennis. Sinner generated an impressive 31.9% increase in engagement and 35.7% increase in total media value on Instagram compared to his 2024 title-run. Sinner will now look towards the second major of the year in May at Rolland Garros.
Madison Keys was nothing short of remarkable at the 2025 Australian Open. She took down the #2 and #1 player in the world to capture her first grand slam of her career. Keys captured 8.9 million impressions and $260,400 in total media value across Instagram, Facebook, and X during the tournament. She is taking advantage of her time in the spotlight as she also added 66,100 new followers on Instagram!
? League Stage Complete - Champions League
The League Stage of the Champions League in its new format has officially concluded, delivering thrilling matches and unforgettable moments. With a revamped structure featuring a single table format, the competition provided fresh excitement for fans across Europe. Top clubs have secured their automatic spots in the Round of 16, while others will have to battle it out in the Knockout Phase to move on. Amongst all teams during the League Stage, FC Barcelona dominated social media with 9.1 billion total video views and 1.7 billion engagements, ranking #1 in both categories.
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?? What We’re Reading
Luxury meets speed as Louis Vuitton becomes the Title Partner for the 2025 Australian Grand Prix, marking its first major sporting event with prominent trackside branding. From crafting signature Trophy Trunks for podium celebrations to playing a role in the opening ceremony, the French fashion house is merging high-end craftsmanship with the thrill of Formula 1.
WWE Enters the Streaming Ring with Netflix — Blinkfire
WWE is breaking new ground by bringing Monday Night RAW to Netflix in 2025, marking the first weekly wrestling program to stream live on the platform. This game-changing partnership gives fans front-row access to jaw-dropping moments and superstar showdowns while boosting WWE’s social media dominance with over 2.5 billion impressions this year alone. Dive into how this dynamic collaboration is reshaping sports entertainment!
?? Insight to Share: NFL Conference Championship Intuit TurboTax Campaign
The Kansas City Chiefs once again defeated the Buffalo Bills in the AFC Championship for a chance to complete the first three-peat in NFL history! The Philadelphia Eagles defeated the Washington Commanders to reach their second Super Bowl in three years. Blinkfire’s AI and computer vision technology had front-row seats to the NFL’s electric Conference Championships, tracking the buzz around Intuit TurboTax's campaign! In just one week, their logo-lockup racked up 1.7 million engagements and delivered $928,833 in media value.