Trends of the Week - Jan 24
Blinkfire Analytics, Inc.
AI-Based Sponsorship Optimization for Sports & Entertainment across Social Media, Broadcast, Streaming, and Digital.
?? Australian Open Finalists
The 2025 Australian Open has reached the finals with thrilling matchups in both the men's and women's divisions. Defending champion Jannik Sinner is set to face Alexander Zverev. Sinner secured his spot in the final with a decisive victory over Ben Shelton, while Zverev advanced after Novak Djokovic retired due to injury during their semifinal match.
On the women's side, two formidable competitors will vie for the title: defending champion Aryna Sabalenka and Madison Keys. Sabalenka aims for her third consecutive Australian Open title, a feat last achieved by Martina Hingis in 1999. Keys, making her second Grand Slam final appearance, has showcased exceptional form throughout the tournament.
??? Lewis Hamilton Joins Ferrari
Ferrari has officially welcomed seven-time world champion Lewis Hamilton to their legendary Formula 1 team, marking a historic new chapter for both the driver and the Scuderia. Hamilton's move has electrified fans worldwide, as he partners with Charles Leclerc to create one of the most formidable driver lineups on the grid. With eyes set on reclaiming championship glory, Ferrari is ready to harness Hamilton's unparalleled experience and talent. The top two posts welcoming Hamilton received over 3.6 million engagements!
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?? What We’re Reading
Red Bull Bragantino surpasses 2 million subscribers on its official profiles — Red Bull Bragantino
Our friends at Red Bull Bragantino have surpassed 2 million followers across its social media channels, marking a major off-field milestone alongside its sixth consecutive season in Brazil’s Serie A. With impressive growth on platforms like TikTok and over 180 million impressions in 2024, the club’s dynamic content strategy has driven engagement while showcasing matches, player updates, and unique collaborations with global brands. Discover how they are building their digital presence with Blinkfire!
Shohei Ohtani's star power continues to drive innovation, as MLB teams up with Japanese drinks giant Ito En to make Oi Ocha the league's official green tea in Japan. This partnership bridges markets in the US and Japan, showcasing Ohtani's influence as a global ambassador for both baseball and brands. With digital campaigns and in-store promotions, Oi Ocha is set to reach baseball fans worldwide.
?? Insight to Share: NFL Divisional Round Intuit TurboTax Campaign
Blinkfire’s AI campaign tracking technology tracked the buzz around the NFL’s Intuit TurboTax campaign during the star-packed Divisional Round! Over the week, their logo-lockup scored an impressive 5.8 million engagements and received $1.8 million in media value. Blinkfire Campaigns makes it a breeze for brands to upload, track, and measure the impact of their custom logo-lockups. Effortless to use and packed with insights, it’s your ultimate tool for reporting on campaign success!