Trends of the Week: Dec 13
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?? NBA Cup Semi-Finals
The Emirates NBA Cup semi-finals are set to be thrilling matchups. The Oklahoma City Thunder face the Houston Rockets in the Western Conference, and in the Eastern Conference, the Milwaukee Bucks are up against the Atlanta Hawks. Each team showcased exceptional performances in this inaugural mid-season tournament, with stakes rising as they inch closer to the championship game. During the two days of quarter-final games, Emirates received 5.3 million engagements and over $660,000 in media value from the league’s official social accounts.
?? Bill Belichick to North Carolina
Bill Belichick has been named the new head coach of the University of North Carolina Tar Heels football team, marking a dramatic shift in his legendary career. After two decades of NFL dominance with the New England Patriots, Belichick takes on the challenge of college football, aiming to bring his trademark discipline and strategic mastery to the Tar Heels program. The move comes as part of UNC's efforts to revitalize its football program. This post from Bleacher Report on Instagram breaking the news received 5 million impressions.
?? What We’re Reading
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Disney advertising is redefining sports broadcasting with a creative fusion of NFL action and pop culture, as seen in Monday Night Football matchup between the Dallas Cowboys and Cincinnati Bengals. The broadcast on Disney+, ESPN+, and NFL+ transformed AT&T Stadium into Springfield Atoms Stadium, featuring The Simpsons characters interacting with players and analysts using animation and technology.
Choosing the right podcast sponsorship can significantly boost a brand's exposure and trust, but success depends on finding a perfect match between the podcast's content, audience, and the sponsor's values. Industry experts offer insights into aligning sponsorships with target demographics, evaluating engagement metrics, and leveraging authentic host endorsements to create meaningful and impactful partnerships.
?? Insight to Share: 2024 F1 Season Team Social Rankings
Our Global Ranking Report highlights Scuderia Ferrari HP as the leader in social media engagement among Formula 1 teams this season, boasting an impressive 574 million total interactions across platforms. Mercedes AMG Petronas F1 and Oracle Red Bull Racing follow, showcasing the competition both on and off the track, as fan interactions continue to play a pivotal role in the sport's digital growth. Read our full blog for more insights on the 2024 F1 Season.