Trends Predicted to Transform Beauty in 2022

If your goal is to create innovative homecare, skincare or haircare lines with dreams of being stocked in stores around the nation, then staying up-to-date with the latest trends is the way to go.???

As innovators in our field, pH Factor is at the forefront of homecare and beauty industry trends, so we can educate our clients on what ingredients and product formulations are in high demand.?

Here are our top skincare, haircare, and home-care trends for 2022:?

Skincare Trend Predictions:

We predict that the ‘less’ is more approach to skincare will continue to be in the limelight for 2022. This means keeping your skincare routine minimal to allow your skin to breathe and ensure you're not overworking your skin.?

1. Blue Light Protection - Products that are infused with this blue light defense are designed to protect your skin from both the sun and LED lights.?
2. Microbiome Friendly Skincare - Skincare that is infused with prebiotics, probiotics, and postbiotics creates a positive bacterial skin balance that your skin will thank you for.?
3. Holistic Beauty - This trend views looking after your gut health as an essential role in creating healthy, radiating skin. Topical and oral collagen will continue to be a key player in the holistic beauty world.

Hair Care Trend Predictions:

In 2022 we predict that haircare and skincare will switch places. As you swap out that 10-step skincare routine with a ‘less is more’ approach. Adding more sophistication to your hair care will be a key trend. This trend is known as the “Skinification of Hair.”

1. SPF Hair Care - Just like your skin needs protection from harsh UVA/UVB rays, your hair also requires sun protection. We predict Zinc Oxide will take a rise, and be added to conditioning products to protect against these rays.
2. Skincare For Your Scalp - Hair Care formulas are taking a focus on improving scalp health to fix common problems such as frizz and oily scalp. This can be achieved by extending your hair care routine & adding potent active ingredients.

Beauty Packaging Trend Predictions:

Pantone’s 2022 Colour of the Year is ‘Very Peri’ — this beautiful blue hue with a violet red undertone inspires the creativity and reinvention taking place in the beauty market.?

Many beauty products and packaging are already on-trend and look ‘very peri’, such as the Tatcha skincare range. We predict you’ll be seeing a lot more of this calm and confident colour in 2022!

Overarching 2022 Trend: Condensed Beauty:

A trend that pH Factor predicts will continue to rise in 2022 is simplified sustainability, from product packaging to ingredient selection.?

This year, customers expect brands to be transparent about ingredients and clinical efficacy, and incorporate sustainability into their brand ethos.?

This type of ‘condensed beauty’ movement — foresees that in 2022 brands will discover new ways to amplify the results and efficiency of beauty formulas while reducing product waste.?

As a beauty brand owner or start-up, to keep your offerings fresh and innovative, consider trialing or experimenting with the latest trends and ingredients. Now is the perfect time to stay ahead of the curve!?

Which trend are you most excited about? Do you have any predictions of your own? We’d love to hear in the comments!