TRENDS: HAPTIC (PRINT) PRODUCTS MAKE MESSAGES “TANGIBLE”

Mypromo has it in its name – and online print shops such as Onlineprinters and Flyeralarm have also long since recognized its potential: Promotional products. Even if spending on them has fallen slightly in Germany due to the Corona pandemic in 2020 and 2021, the potential is huge. After all, where haptic products are used, emotions arise, and appreciation is conveyed. This was recently confirmed by the “1001 Emotions” study. Likewise, Cimpress has rethought its promotional products strategy and recently integrated Promotique.de into?Vistaprint.

This means that all the items previously offered on the separate website have been transferred to Vistaprint’s product range to enable – as the company emphasizes – a “better shopping experience for both customers and business owners at the same time”. As a result, Vistaprint now offers access to its entire product range through one website, similar to Flyeralarm and Onlineprinters.

With that said, let’s get back to promotional products in general. Although they are also very popular during the Christmas season, they are not the only ones. Because as the year draws to a close, many companies and brand owners take the opportunity to look back on the past, draw attention to current products and services (and generate additional sales), and also recommend themselves for the new year.

Read more.