TRENDS IN EVENTS 06/24

TRENDS IN EVENTS 06/24

Hello Event Fan,

Summer is here, and with it comes a new, sunny edition of our "Trends in Events." Our fantastic teams are working at full speed to create unforgettable event experiences.

Discover our latest fully immersive Volkswagen experience, brought to life by Team China. There is also much to celebrate: our Stuttgart office turned 15 years old and marked the occasion by hosting our 23rd VOK DAMS TrendLab. Additionally, we are celebrating Euro 2024 with our Bitburger booth in the fan zone at the Berlin Reichstag.

Enjoy the updates and our behind-the-scenes insights!


HOT INSIGHTS

VOK DAMS X VOLKSWAGEN

Volkswagen has launched an exciting new venture with its latest exhibit at Auto China 2024, themed "Design a New Era." This groundbreaking project, executed by our VOK DAMS China team, redefines traditional auto show presentations with a fully immersive brand experience. The exhibit features an avant-garde design that beautifully merges elements of Chinese and German architecture.

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VOK DAMS TRENDLAB & 15 YEARS VOK DAMS STUTTGART

To celebrate its 15th anniversary, our Stuttgart office hosted the 23rd VOK DAMS TrendLab – an event filled with industry innovation and inspiration. This year, the focus was on the groundbreaking role of AI and how technological innovations are revolutionizing live marketing. Attendees had the opportunity to explore cutting-edge developments, engage with industry leaders, and gain insights into the future of event marketing. Get inspired and discover the latest innovations in the event industry.

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EURO 2024 HANGOUT: BITBURGER AT THE REICHSTAG BERLIN FAN ZONE

Olé Olé – in addition to celebrating 15 years of VOK DAMS Stuttgart, there’s even more excitement in store! Are you as thrilled about Euro 2024 as we are? Visit our Bitburger booth in the fan zone at the Berlin Reichstag and raise a glass to the European Championship with a refreshing drink. Besides delicious beverages, there's a whole array of experiences waiting for you, ensuring a memorable time for all attendees...

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NEWS FROM THE WORLD OF EVENT RESEARCH

Looking for less action and more relaxation? Then grab the latest publication on event research and get inspired by forward-thinking topics (unfortunately only available in German). It features fascinating contributions from our CEO, Colja Dams, and our Corporate Vice President, Claudia K?hler-Dams. Get ready: the next Event Research Conference will take place on November 11, 2024, in Berlin.

View the book


If you have any questions or would like to have a chat to explore possibilities, please send us a DM or get in touch at [email protected].

Your team at VOK DAMS

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