Trends in Events 01/25
VOK DAMS worldwide
Agency for Events and Live-Marketing - Connecting Brands and People
Hello Event Fan,
We warmly welcome you to the very first edition of Trends in Events in 2025! A new year, fresh inspiration, and plenty of opportunities to take events to the next level. We're excited to take you on this journey – get ready for innovative projects, exciting trends, and hot news from the event world!
In our brand-new VOK DAMS Trend Spotlight, we’ll regularly highlight trends shaping the events industry, starting with sustainability. From CO?-neutral venues to socially responsible concepts, sustainability is a key focus. A great example is our China team’s recent event featuring Venchi's "9 Levels of Dark Chocolate" in Shanghai and Hong Kong, where over 80 guests enjoyed a unique chocolate tasting. Meanwhile, in the latest Skift Meetings podcast, our CEO, Colja Dams, discusses the role of AI in enhancing event experiences while preserving meaningful connections. Lastly, our Christmas Charity campaign shows the impact of collective action – thanks to participants, over 12,000 bottles were collected, removing 2.5 tons of plastic waste from rivers through Plastic Fischer.
Enjoy the read and here's to a successful new year! ??
HOT INSIGHTS
TREND SPOTLIGHT ON SUSTAINABLE SOLUTIONS
In our brand-new VOK DAMS Trend Spotlight, we’ll regularly showcase emerging trends that are redefining the events industry. To kick things off, we’re diving into a trend that’s not just a passing phase but one that’s here to stay: sustainability. As environmental concerns grow, sustainability is becoming a core principle in event planning, shaping everything from CO?-neutral venues to socially responsible concepts. This trend is transforming how events are conceptualized, ensuring they are not only memorable but also environmentally and socially responsible, paving the way for a more sustainable future in the industry.
VOK DAMS X VENCHI: 9 LEVELS OF DARK CHOCOLATE
Our China team is excited to share two delicious events for Venchi, held in Shanghai and Hong Kong, to promote their 9 Levels of Dark Chocolate bars. The two Dark Chocolate Tasting events welcomed over 80 guests to indulge in Venchi's century-old craftsmanship, embarking on a luxurious journey through nine levels of dark chocolate. This event came to life through the teamwork, innovation, and tireless commitment of everyone involved.
领英推荐
SKIFT MEETINGS PODCAST: AI AND THE HUMAN TOUCH
Our CEO, Colja Dams, was invited to join Miguel Neves on the Skift Meetings Podcast at Event Tech Live London, after delivering his keynote, "AI in Events: Shaping Tomorrow’s Experience." In this engaging conversation, Colja shared VOK DAMS’ vision for how AI will revolutionize event experiences while maintaining their primary goal: building authentic connections. From addressing the challenges posed by short attention spans in the age of social media to discussing key trends shaping the future of events, including our exciting new partnership with Cvent – the discussion covered a broad range of topics.
CHARITY CAMPAIGN RESULTS: REMOVING 2.5 TONS OF PLASTIC
How much plastic waste can be moved through collective engagement? Our Christmas Charity campaign has provided a powerful answer to that question. With the help of countless participants, we successfully collected over 12,000 plastic bottles. We doubled that number and, as a result, ensured that a total of 2.5 tons of plastic waste will be removed from rivers by Plastic Fischer. This campaign is a testament to the incredible impact that can be made when individuals come together for a shared cause, demonstrating how small actions can create a significant, lasting difference in protecting our environment.
If you have any questions or would like to have a chat to explore possibilities, please send us a DM or get in touch at [email protected].
Your team at VOK DAMS