TRENDS IN DIGITAL MARKETING IN 2023

These are some of the trends in digital marketing that you should be on the lookout for; Digital Video takeover, Attention span is getting slimmer, Brace-up for AD spend decline, In-App AD offerings on the rise, and Trad TV watch-time decline.

1. Digital Video Takeover: Digital video has become increasingly popular, with platforms like YouTube, TikTok, and Instagram Reels gaining massive user bases. This trend indicates a shift in consumer preferences toward video content consumption. Brands need to leverage the power of video marketing to engage their audience, tell compelling stories, and capture attention in a visually driven digital landscape.
2. Attention Span is Getting Slimmer: In today's fast-paced digital world, people have shorter attention spans. With an abundance of content competing for attention, brands have a limited window to capture and retain audience interest. Marketers must create concise, impactful, and visually appealing content that quickly grabs attention and delivers the intended message within seconds.
3. Brace-up for Ad Spend Decline: Ad spend decline refers to the changing landscape of advertising budgets. Traditional advertising channels, such as print and TV, are experiencing a decline as brands allocate more of their budgets to digital advertising. This trend highlights the need for brands to adapt and invest in digital marketing strategies to reach and engage their target audience effectively.
4. In-App Ad Offerings on the Rise: In-app advertising has gained prominence with the increasing use of mobile devices and apps. Mobile apps provide a captive audience, allowing brands to target users with relevant ads. This trend emphasizes the importance of exploring in-app advertising opportunities to reach consumers in a highly targeted and contextual manner.
5. Traditional TV Watch-Time Decline: As digital platforms gain popularity, traditional TV viewership is declining. More viewers are shifting to streaming services and online platforms for their entertainment needs. This trend indicates the need for brands to adjust their advertising strategies and consider investing in digital channels and platforms to reach their target audience effectively.

Understanding and adapting to these trends can help brands stay relevant, reach their audience effectively, and make informed decisions when allocating their marketing budgets.