As we continue into 2024, the mobile app marketing landscape is evolving at an astonishing pace. To keep you ahead of the curve, here are three top trends that will define app development and marketing this year:
Data Privacy Regulations Redux ????
- New and existing data privacy rules, like Apple's SKAN and Google’s Privacy Sandbox, will continue to reshape marketing.
- Marketers should seek partnerships that leverage probabilistic data and help them build consumer trust.
- Balancing personalization with privacy is key in this evolving data landscape.
AI-Powered Personalization Continues ????
- AI's role in app marketing will continue to expand, with automated campaign optimizations and the delivery of personalized content.
- Expect more precise targeting and user engagement through AI-driven strategies.
- Ethical AI usage in conversion-driven marketing, as demonstrated by Affle’s latest patents, will be crucial in this journey.
CTV Takes the Throne ????
- Connected TV (CTV) platforms will dominate, with increased streaming and transparency.
- Cross-device attribution will empower programmatic and retargeting strategies. As measurability improves, omnichannel retargeting is fast emerging as a proven strategy on CTV channels.??
- Publishers should explore open auctions for CTV inventory to attract performance-focused advertisers.
Advice for 2024: What’s one thing app marketers should leave behind in 2023??
- Rather than trying to work with too many channels, take a more selective approach.?
- Marketers should pre-evaluate potential partners based on platform capabilities and credentials, team expertise, support, and long-term viability. This will allocate budgets more effectively and give each channel a better chance to succeed.
Learn more trends that will shape mobile marketing in 2024 and get advice by reading our recent article by Affle Chief Revenue and Operating Officer, Anuj Kumar.?
Leave us your thoughts in the comments below ?? — what trends do you foresee in the mobile industry in 2024??
#MobileTrends #Marketing2024 #AppMarketing #AppRetargeting #MobileMarketing2024
