Trends - China's Bridal Market

Despite the global economic downturn caused by the pandemic, the bridal market in China is growing steadily. ?In 2020, the Chinese wedding sector reached 1.4 trillion yuan. And by the end of 2022, this figure almost tripled. According to the Global Bridal Wear Business Report, the global bridal apparel sales are expected to reach $69.9 billion in 2026. In China, which has the second largest market share, sales of wedding dresses alone will reach $6.8 billion. WWD pointed out in a recent article that more designers have begun to get involved in the bridal field.

And here’s the turning point: with the social structure changing, the millennials and Gen Z are starting to expect some diverse bridal wears. “Lightweight Bridal”, “Multicolour” become the searching key words for the younger generations. Lightweight dresses that are practical, diverse, and can be worn on non-wedding occasions have gradually become the first choice for them. How to satisfy the ever-changing appetites of consumer groups has become the primary issue for today's major brands.

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As a mature brand incubated by QI COLLECTIVE, Selkie adheres to the concept of size diversity, continues the unique aesthetics of its dresses and innovatively develops the Bridal series to meet the market with its own attitudes. Within the corresponding product range, Selkie's personalised design expression and exquisite craftsmanship are the key to differentiation. The special colour pattern creates a smart style and is committed to conveying the audience's free viewpoints. We?are?hoping to provide more possibilities to our buyer friends.

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