Trends and Challenges in Digital Marketing: the Impact on Business and Consumers

I will be speaking at joint ThinkBusiness/TODAY forum on Wednesday, 20 Sep 2017@ Hon Sui Sen Auditorium, NUS Business School 1.

The forum discusses how the disruptive changes unleashed by the digital revolution have fundamentally reshaped the way businesses sell their products and engage with consumers. Roles have been reversed, consumer voices empowered and, in the business of marketing, new skills are in demand.

For firms looking to gain an edge on competitors, this means having the ability to harness, listen to and understand multiple streams of data. For consumers, it means a new way of interacting with business, greater opportunity to have their voices heard and businesses having unprecedented insight into their likes and dislikes.

The registration is full. Don't worry, I will update you about the event in the near future.

#digitaltransformation, #actionableintelligence