Trends 4 Friends: Tick-tock on getting up to speed on TikTok
For Context
You can add TikTok to the list of companies plotting to end Google’s decades-long search for dominance. Over the years, 40% of Gen Z has flocked to TikTok and Instagram as their #1 platforms to search and find out about everything from soup to nuts. Why? Because videos are handcrafted by people like you, for people like you. The result is immediate access to hyper-relevant, hyper-engaging, and hyper-entertaining content that has you written all over it.?
What's It All For?
So while it might not make sense for every brand to be on TikTok yet, all brands, yes, even the ones in the B2B space, can learn a thing or two from the fastest-growing social media platform that has authenticity completely nailed.?
1. Be niche – narrow your audience. Appeal to the people who “get” you and show that you “get” them.
2. Demand attention – do what you’re good at: use humor or share something that wows and surprises.
3. Add value – facts are important, but fun is fun. Why not share both? Showcase solutions to problems that your audience didn’t even know it had.
4. Engage with the community – do more than sell: comment on posts, share your POV, be genuine, and cultivate a personality.?
To Simplify
Google is used to find the direct answers to your questions.
TikTok is used to discover the questions you didn't think to ask, but you're suddenly dying for the answers to.
To Ponder: What is one way your brand can demand attention?
Trend in Action: Search it. Learn it. Do it. UK spot. Watch on YouTube.
(Insider Intelligence 2022, Adweek 2022, Mashable 2023)