Trends 4 Friends: The State of Social Media

Over the past six months, vertical video has spread beyond TikTok to Instagram, Facebook, YouTube, Pinterest, and Twitter. Even LinkedIn, where historically you just went to stay connected to that co-worker you knew from three jobs ago, has doubled down on supporting creators and influencers. And soon, TikTok could be coming to the fuel pump the next time you fill up your car. (Really.)?

What's It All For?

From algorithm changes to platform pivots, the social landscape continues to invite experimentation as channels introduce new features and test new ways to keep us engaged. It’s easy to base content plans solely on what has performed well in the past, but you might miss out on new ways of connecting if your social strategy doesn’t have room to experiment.?

To Simplify

• IBM showcases company culture by leaning into content from Employee Influencers that is relatable and authentic?
• General Electric tests bringing social trends into their industry, like a “What’s In My Bag?” video with a team chemist?

To Ponder: What might your brand look like if your only connection with your audience was on TikTok or Reels??

Sources: GWI 2023, Meltwater 2023, Pew Research Institute 2022?

Read previous editions of Trends 4 Friends:

• The Power of an Unmet Need
• Unbreakable Bonds – Brand Loyalty Beyond Reason
• Tick-tock on Getting Up to Speed on TikTok
• B2B Strategies for 2023