Trends 4 Friends: The Power of an Unmet Need
When a record-breaking 100 million users flock to a new platform in two months, people should take notice. ChatGPT, and its slew of competitors, piqued public interest in AI overnight. Trained on text data from the internet and other sources, ChatGPT uses its vast “knowledge” to answer questions, streamline workflows, improve communication, and much more. While everyone has an opinion on how to use it or if it’s good or bad, what we should really be talking about is the reason ChatGPT and other innovative ideas gain popularity so quickly. The answer: they capitalize on an unmet and unrealized need.?
What's It All For?
Pre-AI tools, we had Google, YouTube, and everything in between, nearly guaranteeing access to whatever we needed to know…but we had to find it first. ChatGPT instantly transforms information into answers. Though they might not always be right, the appeal of quick, digestible answers without needing to sift through the information, is quite the draw. It means no more frustrating spirals down five pages of search results—a need we didn’t know we had. And if the rapid adoption of ChatGPT serves as proof of anything, it’s how powerful meeting an unmet need is, from sliced bread to Meta, and the automobile to ChatGPT.?
To Simplify
Marketing based on unmet needs is a great way to generate hype for any brand. We just need to identify what they are first. Though a difficult ask, good old-fashioned observation can help you get there.?
To Ponder: What unmet needs are keeping your customers up at night?
Sources: Adobe 2023, Forbes 2023, CNET 2023