Trending News & Expert Recommendations

Stay ahead of the curve - let's dive deeper into these trends and what they mean for the future of business in 2025!

?? Being a ‘Fast Follower’ in 2025

With 2025 beginning amid disruption, businesses may benefit more from being reactive and adaptable than taking high-risk, industry-leading moves. A new US presidential election, the rapid rise of generative AI, and TikTok’s disappearance in the US signal a turbulent year ahead. Nimbleness, foresight, and agility will be crucial skills. ?? London Business Skill

Expert Voices

• Alison Edgar, Speaker, Business Expert, Mentor For Entrepreneurs And Best-Selling Author
• Mark Constantine, Speaker, Lush Cosmetics Co-Founder, Environmentalist
• Rahaf Harfoush, Speaker, Strategist, Digital Anthropologist and Author

?Zuckerberg Calls for More ‘Aggression’ in the Workplace

Mark Zuckerberg has called for more "aggression" and "masculine energy" in the workplace during his appearance on The Joe Rogan Experience. This contrasts with Meta’s recent softer approach, sparking debate about evolving workplace dynamics, where multitasking and collaboration now outweigh traditional notions of masculinity.??? Financial Times

Expert Voices

• Nic Smith, Speaker, Workplace Wellbeing Expert, Positive Psychologist And Leadership Coach
• Bruce Daisley, Speaker, Former Twitter VP, Business Author And Workplace Culture Advisor
• Bernadette Thompson, Speaker, HR Professional and Diversity Campaigner

?? TikTok Went ‘Dark’

TikTok, once a cultural powerhouse, went 'dark' in the US overnight, cutting off creators and businesses from its platform. In 2023 alone, over seven million businesses generated $15 billion in revenue through TikTok, driving growth for both small enterprises and major corporations. Since 2022, it has dominated internet memes and shaped digital trends. With its future uncertain, we’re left questioning its impact on US digital culture and what could fill the void if it disappears again. ?? New York Times

Expert Voices

• Neil West, Speaker, Innovator in Digital Services and Music
• Allister Frost, Speaker, Future Ready Mindset Expert, Digital Marketing Strategist

?? Skills Over Degrees in 2025

Momentum is building around skills-based hiring, which prioritises workers’ abilities over their educational background or work history. In 2024, 81% of employers embraced this approach, up from 73% in 2023 and 56% in 2022, according to TestGorilla. The pandemic, labour shortages, and rise of AI have shown employers that an adaptable workforce is key to future-proofing organisations. ?? SHRM

Expert Voices?

• Daniel Brooke, Speaker, Founder Of Neurodiversity Specialists, Employability Skills Trainer
• Victor Sosanya, Speaker, Gen Z Talent Development Expert, Founder Of The Valuable Community, And Postgraduate at Cambridge Judge Business School
• Silvia Garcia, Speaker, Former Global Marketing Director and Former Happiness Institute Director At Coca-Cola

?? Trump Launches Cryptocurrency

Donald Trump has launched a cryptocurrency, $Trump, which quickly reached a market value of $5.5bn. Created by CIC Digital LLC, the meme coin aims to ride viral trends but is highly volatile and lacks real value. Critics accuse Trump of profiting from the timing of his inauguration, while others worry investors could lose money. Despite previous scepticism, Trump has hinted at supporting the crypto industry during his presidency. ?? BBC News

Suggested Experts

• Henri Arslanian, Speaker, Global Crypto and FinTech Thought Leader
• Ousmène Mandeng Speaker, Economic Policy Expert, Digital Currencies