Trending development trends in Shopify 2023

Shopify is one of the rising contenders in the e-commerce marketplace, attracting more businesses looking to open an online storefront. Additionally, with the growing e-commerce market trends, sales have surged up to 5.2 trillion US dollars in 2021, and by 2023; the sales will increase by 56% and reach up to 8.1 trillion dollars.

?

Importance of staying updated with development trends in Shopify

The reach of e-commerce platforms is immense, and they can greatly benefit in improving traffic for your online store and growing and expanding your business. Moreover, Businesses built on Shopify showed 50% growth in online sales, whereas the global e-commerce market only saw a 21% surge in sales.

Hence, it is more important than ever for businesses to stay up-to-date with the constantly evolving market trends to stay relevant. Staying updated about the market trends also allows you, as a merchant, to enhance your online presence and provide better customer service by meeting their ever-changing expectations and requirements.

Advantages of building your online store on Shopify

If you want to build an online presence for your business, a quick and effective way to get that done is by creating your online store on one of the most popular e-commerce platforms, Shopify.

?

Shopify is a fully hosted e-commerce solution ?allowing you to create your brand presence online effectively with the help of ample features and benefits, free and paid, that comes with the platform. Some of the best advantages ?of creating an online store on Shopify are as follows:

Development trends in Shopify 2023

Customization and Personalization

?Shopify has over 100 paid/free theme development templates in its Theme Store, and the best part is that you can easily customize your themes and templates and create enhanced and unique branding specifically for your business.

?Moreover, you must create a personalized shopping experience for your customers so that they return to your business whenever needed. Personalization of stores helps build a good rapport between the merchants and customers, thereby gaining the buyers' trust and improving the chances of sales growth for your business.

?With the growth of AI and machine learning in Shopify development, integrating these into your e-commerce store is a smart way to stay updated and relevant in the e-commerce market.

?

Mobile Commerce Optimization

According to a study, mobile commerce or m-commerce sales will exceed $710 in 2025. Furthermore, 46% of shoppers prefer researching product ratings and reviews on a mobile device. These stats prove that the significance and importance of m-commerce are growing in the e-commerce market, and they will continue to be so for years to come.

?Acing mobile commerce is crucial if you wish to thrive as a business in the e-commerce platform. Hence, to improve the customer experience, you must have a responsive, minimalistic yet stylish and easy-to-use design along with mobile-friendly features offered by Shopify for the mobile users visiting your online store to make it more user-friendly.

Augmented Reality (AR) and Virtual Reality (VR)

?AR and VR are the new normal and the future of the e-commerce market. AR and VR help online users try on a particular product through their mobile phones before buying it. Visualization of a product gives the users a much-needed assurance that the product will fit them right. Around?40% of users are willing to pay a higher ?amount if they get to use the AR/VR technology to try it.

?An interesting example of a business using AR/VR for enhanced customer experience is the popular eyewear brand Lenskart. This Lenskart feature allows users a seamless buying experience and helps build a loyal relationship with the brand.

Customer Reviews

?A user’s decision to purchase heavily depends on customer reviews, among other factors. Hence, to maintain the goodwill of your business, you must take customer feedback and complaints seriously and take necessary action to ensure improvement.

?Although, if you constantly get poor reviews and ratings, that product will be removed from the platform. Also, your average ratings, however low, will be displayed next to the product. Customer reviews help your business target your audience’s trust, increase traffic to their online store, and improve SEO ranking.

Voice Search

More than 40% of US people use voice search over typing when they search for a query. Your business should also integrate the voice search feature for an enhanced customer experience and a quick and seamless shopping experience for the buyers. Thus, it is essential to integrate such a trend into your online Shopify stores to improve your chances of boosting traffic, leading to potential conversion.

?Wrapping Up

?The e-commerce market and customer requirements and expectations are constantly growing and evolving. With the ever-changing market and development trends in the e-commerce landscape, it is important for businesses not just to be aware of the new updates of a platform but also to make extensive use of them and integrate the new trends for the industry to thrive and succeed.

If the above-curated list of development trends overwhelms you and you are clueless about where to start, then worry not! BM Consulting is here for your rescue! Our team of experts ?is well-updated about all the trends and will take care of all your online business needs right from developing an online store from scratch to effectively marketing your store products. Get in touch with us to know more about the wide range of Shopify website development services we offer.

***This blog has been compiled by Anagha Pisharody