TrendHunter.com launches CleanTheSky.com for Positive Eco Trends & Breakthroughs

I'm thrilled to announce the launch of CleanTheSky.com, a new initiative by Trend Hunter dedicated to positive eco trends, news, breakthroughs, and CO? removal.

Almost two decades ago, I founded TrendHunter.com as a place for people to share innovative ideas to make the world a better place. We've grown immensely—garnering 3.5 billion views and collaborating on over 12,000 custom trend projects with some of the world's most iconic brands.

But recent events have underscored the urgency of our environmental challenges. This past summer, as I welcomed my baby boy into the world, we faced unprecedented forest fires so intense that vulnerable groups were advised to stay indoors—for 120 of his first 180 days. Witnessing billions of trees burn made our effort of planting 1,000,000 trees feel like just a drop in the ocean.

I realized we needed to do more.

That's why we created CleanTheSky.com—to showcase positive eco news and breakthroughs while promoting awareness of what we need to get done to save our planet from excess CO?. We're excited to have Oxy sponsoring an educational series on how Direct Air Capture and Carbon Dioxide Removal (CDR) work.

I'd like to share a powerful metaphor: The Atmospheric Bathtub. Imagine the atmosphere as a bathtub overflowing with CO?—50% more than it should contain. If your bathtub were overflowing, you wouldn't just turn down the tap (reduce emissions); you'd also pull the drain (remove CO?). To truly clean the sky, we need to do both.

Our guiding principles for this journey:

• Highlight positive breakthroughs over disasters and fear
• Believe that while the road ahead is difficult, human innovation can prevail
• Be purpose-driven and transparent about the size of the challenge
• Address common misconceptions
• Serve as a platform for scientists, researchers, and entrepreneurs making a difference
• Emphasize affordable, scalable solutions that anyone can implement
• Advocate for achieving Geo Zero—reducing, reusing, recycling, and permanently removing CO?
• Foster a community of creative minds committed to solving the problem

We've already compiled thousands of eco breakthroughs, and we're just getting started.

Let's do this, together.