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Translating the words teens use has been a headache and source of embarrassment for generations of parents. It’s particularly frustrating for anyone researching or marketing to youth.
And the Internet has dramatically increased the pace at which slang changes.
With new terms, phrases and acronyms cropping up online and going viral almost literally overnight, buzz words and “slanguage” has become a moving target.
The challenge for marketers and researchers is to keep up!
This week’s Text Analytics Tips blog presents our Third Annual List of the Top 10 Slang/Buzz Terms, along with a few up-and-coming words to watch.
How up to date is your language?
@TomHCAnderson
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