Trend report 2019 pt.4

Extended interface

Fusion of realities

Extended reality (mixed reality, augmented reality, AR) is the computer-aided extension of the perception of reality. This information can appeal to all human sensory modalities. Often, however, augmented reality is understood to mean only the visual representation of information, ie the supplementation of images or videos with computer-generated additional information or virtual objects by means of fade-in or overlay. Augmented reality is a new form of human-technology interaction. The digital information merges with the user's environment; this allows the user to get the most important information right at the place where he needs it.

Augmented reality enables a multitude of new applications, the benefits of which are above all a fusion with reality. On the one hand, entertainment-oriented applications can increase the fun of using the application through greater involvement of the user, on the other hand, information can be selectively displayed where it is needed. This results firstly in cost and time savings and secondly in customer contact in improving the service and thus also in a more positive innovative perception of the product and the company. Augmented reality will be increasingly used in everyday life in the coming years. First, the AR applications in the smartphone will increase. In the future, AR glasses and contact lenses will gradually "expand" our environment. More people get access to Social VR like Facebook Spaces, VRChat or High Fidelity. Computer-generated add-on objects will be so ingeniously displayed that the user will no longer be aware that immersion in an enriched reality is taking place.

In addition to the potential and benefits of augmented reality, there are also concerns and conflicts over innovative technology. In addition to Motion Sickness, a form of nausea that occurs when immersing in a computer-generated environment, acceptance and fears are the biggest hurdles to overcome. Any new technology must initially struggle with reservations and critical concerns. Criticism is important because it can point out any undesirable developments and serve to holistically view and improve things. Human fear and technological progress have always been contrary. Nevertheless, all concerns should be considered with high priority and included in the process.

Through gesture and voice input, as well as AI-optimized biometric tracking, the interaction will focus on a specific space rather than on switches and displays, greatly impacting the way we interact with our virtual assistants.

The interior design experiences the highest design freedom through augmented interfaces.

This mixed reality will be the medium through which we can enter the virtual world of the Internet of Things. Brands, their services, content and users will populate this space and create new markets and business models - similar to today's app stores. Providing an expanded virtual world with a wealth of information and services, while being physically embedded in a mobility solution, will be a groundbreaking exploratory experience. As a result, the passenger experience is more attractive than the actual driving experience.