Trend report 2019 pt.3

Trend report 2019 pt.3

Display technology 4.0

Representation in the changing times


The display generally describes in the art an apparatus for optically signaling variable information (states and values), particularly measurements. In work systems, displays are the interface between humans and a technical process.

What used to be known as the dashboard can today more than ever be called a cockpit. Drivers no longer need to watch out for mechanical instruments to find out how fast they are traveling, check their engine speed or collect other relevant information, as displays can provide a convenient overview of all this information.


With the complexity of the user interface, the change in operation in the vehicle also begins. Buttons and switches become menu-based operating and display systems with remote control elements made of rotary and push buttons to organize the numerous contents and interactions. Display and controls can no longer be strictly separated and should be considered as a closed system. Technological advancements and increasingly small components have allowed the ergonomics and positioning of the display and controls to be steadily improved and rearranged, but remain bound to physical and regulatory frameworks. Even the most modern and innovative displays and operating systems today remain a compromise and must be limited in field of view, gripping spaces and the usability of the menu structure.

The display and control system of the future could have free-form, almost organic forms that meet the expectations of designers and drivers. It will be possible to display brilliant display quality on semi-transparent surfaces or to project driving-relevant content onto the (complete) windscreen. These new technologies have the potential to completely change the driving experience.

The overview is significantly enhanced by innovative and custom-tailored concepts that inspire designers and leading automotive suppliers. We will move on rolling office space in the future. Self-propelled vehicles that give drivers time to work and entertain while driving.

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