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Pilothouse Digital
Your scalable omnichannel marketing partner. Fueling growth for ambitious brands.
Early Holiday Promotions and Collections Are Taking Off ??
With rising price sensitivity over the past year, we’re seeing a significant uptick in promotional conversions.
Our clients on Shopify are experiencing a 60% increase in year-over-year (YOY) sales, driven by early Halloween collections and promotions launching as early as September—about a month ahead of traditional Halloween campaigns. In the U.S., brick-and-mortar retailers are reporting record-breaking, Christmas-level sales for Halloween products currently in stores.
This presents a massive opportunity for brands to kickstart their holiday season collections in paid media, even if products aren’t ready to ship. Lead-generation campaigns can help build excitement. Don’t have a holiday collection? Launch holiday-themed ads or create promos that reshape existing products to match the festive spirit. Now is the perfect time to capitalize on heightened purchase intent, with consumers eager to gear up for the holiday season.