Treks & Trails: Eveready x DPS Megacity School

The journey of a thousand miles begins with a single step, and Eveready Industries India Ltd. took that first step!

In collaboration with DPS Megacity School and Juniper Wings, Eveready organised an exciting, educational and hands-on trekking expedition for students from Kolkata. This invaluable outdoor learning experience provided opportunities beyond the traditional classroom while allowing students to enjoy nature and develop essential life and survival skills.

The adventure saw students from grades 4 to 8 embark on a journey to the Mathaburu Campsite in Baghmundi, Purulia, for a memorable three-night camping trip. The expedition kicked off with the student's arrival at the campsite, followed by an exciting night trek illuminated by Eveready flashlights. The next few days were filled with interactive flashlight-based activities, sparking conversations about the brand among the students.

The partnership had a distinct mission: to pique student's interest in flashlights through engaging activities and games in the evenings. The itinerary involved setting up tents and installing the DL 95 Searchlite, along with group treasure hunts using DL 85 and DL 90 flashlights to light the way.

With these activities, the children not only learned to use Eveready’s products but also gained vital life skills, survival tips, and safety knowledge for enjoying outdoor adventures like camping and nature walks. The focus on Eveready flashlights throughout the trip served both practical and branding purposes.

By incorporating flashlight-based activities like night trekking and treasure hunts, the organisers creatively engaged the students while spotlighting Eveready's utility and reliability.

Moreover, the initiative broadly aimed to encourage students to disconnect from screens and immerse themselves in tangible, playful real-world experiences. In today's digital age, providing opportunities for hands-on interaction is increasingly vital for nurturing social skills and well-being among youth.

By creating memorable experiences centred around its brand, Eveready strengthened its connection with the younger generation and enabled an outreach with the parents via their children’s participation. This community engagement is key for building brand loyalty and long-term consumer relationships.

Overall, the trekking expedition organised by Eveready, DPS Megacity School and Juniper Wings seems to have been a successful endeavour, providing students with both enjoyment and valuable learning.