Treating Symptoms vs. Root Cause

Too many intangible business services providers make this serious and costly error: Being unable to clearly convey what problem they solve. There is a prevailing and potentially sales-killing perception that merely saying what PROFESSION they are in is descriptive enough to bring in the right kind of business. This is both a serious and damaging oversight. “I’m an attorney… bookkeeper… CPA… Fractional CFO… Fractional CSO…"

A bit of perspective: Some time back, I experienced a physical health condition that was extremely painful. It got rapidly worse and affected my mobility, as well as my business ventures. For a while, I even needed crutches to move around. Suffice it to say, I went on the hunt for a cure!

This also became the point in time where I came face-to-face with the difference between treating symptoms and addressing a root cause. Before I found effective treatment, one of my healthcare providers prescribed a steroidal pain relief drug. I tell you: I was walking around like a living miracle; it was just shy of heavenly.

Alas, that glee was short-lived. The seven-day treatment limit went by. The drug wore off. The pain returned – with a vengeance. Fortunately, I was in a meeting where a gifted chiropractor was presenting at that exact moment. What transpired a few days later was my beginning the actual treatment needed to adjust my spine and restore my health.

This analogy is relevant to business owners for two reasons:

1. Most companies with “sales illness” are seeking and applying temporary treatments that mask symptoms. Various tactical moves get thrown at the signs of the trouble: E-mail campaigns. Outsourced Lead Gen. Search Engine Optimization. Podcasts. Videos…
2. The root causes of lackluster sales often lie in the lack of a well-planned and executed Marketing Strategy. The main issue gets ignored or worse yet, money is sunk into advertising and other “expenses” without ever investing the time in solidly strategic intentionality toward winning sales.

Accordingly, consider this your wake up call to address proactive planning – regardless of the size of your business. Your marketing strategy can be simple, but it must be in place. Beware of people promising quick fixes. Otherwise, time and money – in the form of both revenues and expenditures – will slip through your fingers.

My company works with other intangible services businesses in setting up and using proactively “preventive care” for the marketing efforts that must come before sales. #NoSkippedSteps means fewer lost leads and misplaced prospects, with the overall result being more sales in less time.

If starting or revisiting a voyage that results in your knowing:

? Exactly what problem(s) you solve for clients

? Who among many possibilities your ideal clients are

? Where those clients can be found online

?...appeals to you, then for a minimal investment: Sign up for our VMOGST Pricing Strategies Sampler Session!

Here is the link to more information and to register - https://bit.ly/vGP2sample

DMMI Associates LLC dba videoGROWS #MarketingStrategy #VideoMarketingStrategy #VideoProduction