Treat them like a Diva.

People Are Natural Divas, Especially Your Target Market. They Want To Feel Seen, Cared For And Listened To If You Want Them To Engage With Your Brand. If You Think, “My Target Market Is Basically Everyone. My Product Is Made For Everyone, And I Don’t Want To Exclude Anyone.” You Better Catch Yourself Before It Is Too Late.

The last thing divas want is the same treatment as everyone else. They want to feel special – and that is where the magic of Account-Based Marketing (ABM) comes in.

Targeting all, hitting none?

Being a generalist is one of the biggest marketing traps in the tech sector.

Yeah, I know - We are in Tech, and we can solve anyone's problem - we are problem solvers.

The facts and your own life experience say otherwise. The more general your target audience is, the more ineffective your marketing strategy will become. With a gazillion brands competing for attention,?trying to target “all” audiences is just self-sabotage. Since you cannot hone in on your audience’s common pain points, behaviour, and patterns, creating an effective marketing strategy that will resonate with your best-fit clients is impossible.

Even global consumer brands have carefully considered targeting. Take Coke – you wouldn’t know if, but a lot of money and effort goes into segmenting their messaging and type of media for different market types – they even go as granular as serving you content based on the images you share on Facebook. We are living in a digital world where targeted marketing is king.

Decoding the Account-Based Marketing (ABM) Strategy

Business resources don’t come cheap, and we all know that. So when it comes to deploying your resources for your marketing strategy, efficiency = effectiveness

Account-Based Marketing (ABM) helps businesses weed out the weak leads, the pipeline squatters and tyre kickers. It saves you Money and your most valuable asset - Time

ABM lets companies zoom in on high-value prospects with laser-like accuracy,

Ditch old-school marketing, get schooled by ABM

The medium of digital marketing evolves by the minute. Heck, Meta just released the newest Twitter rival, Threads. If you want to get your business out there without burning a hole through your pockets, you must stay up with the times and trends.?

1. Get to know your tribe.

In a nutshell, Account-Based Marketing (ABM) concentrates all your marketing efforts and resources on a specific set of high-value targets within a specific market. That means you put your target market under a microscope to see which among these potential customers have the highest potential to convert.

But to do that, you need to do your own homework.?

You'll need to define your target market, identify people/roles with the highest probability to convert, know the key decision-makers, and then launch a personalised marketing campaign for them. Personalisation is Key - Remember - treat them like Beyonce would expect to be treated.

1. Experiment like a mad scientist

The algorithms swing unpredictably. With the Tech giants refining their processes by the second to accommodate their users’ needs, you can’t set a marketing strategy in stone. Clarity on your market and flexibility in your execution is key.

But that does not mean that you should give up on it. You need to take a step out there and experiment! You can learn what works with your divas and then fine-tune it continuously when you find their sweet spot.

1. Call a friend, maybe?

To be clear - ABM is pretty advanced stuff. If you don’t have the time to climb the steep learning curve, Matthew Whyatt, Tech Torque’s Founder and Chief Strategist, can help you nail down strategies for your divas. Drop by for a free and risk-free call with him today.

If you’re short on time, join the Tech Growth Tribe. – it’s a brand new collaborative community of individuals and organisations dedicated to the growth and advancement of technology-based businesses. Here, you’ll find learning opportunities, knowledge exchange and some networking.