Treasure Trove: The CDP Scoop
Treasure Data
Helping the world's largest companies create connected customer experiences with our customer data platform (CDP)
Registration is now open for our annual customer conference, CDP World! Taking place at the Red Rock Casino Resort in Las Vegas, the event brings together CDP enthusiasts from across the world to level up their expertise in customer data, network with other leaders, and see the future of CDP.
This year, we will be unveiling exciting new product innovations, give you hands-on experience with high-impact use cases, learn about new trends from CDP thought leaders, and more.
Product Updates
Real-Time Triggers is now available in beta in the Journey UI. This allows marketers to respond to customers in real time with triggered activations to personalize the customer experience and drive greater conversion. Data engineers can now configure real time events, stitching keys and import batch attributes to enable real-time Triggered activations.
Real-Time Personalization (BETA)
Personalization 2.0 configuration via YAML is now available and will enable processing of configured events and provide response back in real time. Server-side integration will be enabled for this feature, which allows analysts to send data in real time to a customer channel to provide a personalized experience for new or existing users.
Activation Actions (BETA)
Activation Actions is a capability that allows users to set up an action via user-defined workflow (nested workflow) in the Activation configuration. It will address the use cases where users like to do some post processing on the actual result-output of the activation before sending it to the final destination.
Account Hierarchy and Householding enhances the current CDP and Audience Studio offering by enabling customers to organize profiles under Accounts or Households. Organizing profiles under Account or Households enables marketers to build audiences more effectively based on “Group” attributes and behaviors using Audience Studio.
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For more details on what the Treasure Data product team has been working on:?
Use Case of the Month
Marketing teams are spending millions on advertising on platforms such as Facebook and Google, and acquisition and retargeting campaigns are a big portion of this spend. Often, brands spend money to acquire customers who may not be profitable and advertise to customers who have already purchased, which causes a negative experience for the customer and wastes precious marketing dollars for the brand.?
The solution is simple: Optimize ad spend by suppressing advertisements to recent converters by using Treasure Data to build target audiences that exclude those who shouldn’t see an ad.
A multinational consumer packaged goods (CPG) brand leveraging Treasure Data CDP saw an 80% decrease in Cost Per Action by using marketing mix insights to maximize ad placement and ensure impressions were most effective.
Customer Spotlight
Cheers to AB InBev, the company behind Anheuser-Busch and other beloved brands, on their inspiring, 5-year CDP journey to over 90 million customer records across 42 countries ?? Check out their interview with AdExchanger to learn how they went from data silos to personalized communications and compliance.
Upcoming Events
We would love to catch up with you in-person and virtually. Here are the upcoming events where you can connect with the Treasure Data team, including our newly launched AI Bootcamp series for marketing and product pros:
Community Highlights
Join fellow CDP enthusiasts in the Level Up Community for access to CDP World 2023 recorded sessions, presentation slides, connect with peers, and engage in challenges for the opportunity to win prizes.??