Treasure Trove: The CDP Scoop
Treasure Data
Helping the world's largest companies create connected customer experiences with our customer data platform (CDP)
Once again, CDP World 2024 brought together hundreds of top minds in the customer data platform (CDP) space to Las Vegas, and the event was nothing short of extraordinary.
The excitement kicked off with a game-changing keynote where Treasure Data unveiled three major product enhancements powered by GenAI, all designed to elevate your CDP experience:
Interested in diving in? Reach out to your Customer Success Manager for details on how to access a free trial of Marketing Copilot and AI Framework.
Product Updates
Behavior Activations in Activation Templates
Treasure Data now supports Behavior Activations within Activation Templates, enabling you to efficiently create activations at scale with pre-populated behavior data. Leverage templates with built-in behavior insights to streamline and power up your campaign activations like never before!
Journey Orchestration - Traffic Control
Marketers now have the power to prioritize customer journeys and set limits on the number of journeys, ensuring more efficient activations for each profile. With Traffic Control, you can fine-tune campaign delivery, prevent over-saturation, and focus on the most impactful journeys – driving higher engagement and value with every interaction.
Real-Time Triggers - Decision Points, Merge, Wait Steps
Real-time journeys now support new triggers, enabling more personalized experiences. Add decision points and merge options to tailor journeys based on behaviors and profile attributes. Enhanced wait steps allow multiple waits and activations per stage, with scheduling extended up to seven days, making journey timing even more precise and impactful.
Marketing Copilot
Powered by generative AI, Treasure Data’s Marketing Copilot enables marketers to explore, create, and refine complex segments—all through natural language chat. Gain deeper insights and drive smarter, more impactful campaigns with ease!
领英推荐
AI Framework
With Treasure Data's AI Framework, you have the essential building blocks to create intelligent AI Agents. Easily set up projects, identify table data for a robust knowledge base, craft system prompts and outputs, and launch Agents that help users seamlessly build Treasure Data objects for more efficient campaign interactions. Elevate your marketing capabilities with smarter, more responsive AI Agents!
For more details on what the Treasure Data product team has been working on:?
We had the immense pleasure of celebrating the innovation and success of three distinguished brands at the CDP World 2024 Awards. Nordstrom, Shane Co., and Condé Nast were each recognized for their exceptional use of Treasure Data, setting new benchmarks in campaign results, digital sales strategies, and re-engaging lapsed customers.?
Alongside these brands, we also honored over 50 individual marketing and data professionals, the true driving forces behind the data and marketing advancements within their respective industries.?
Congratulations to all for their outstanding contributions and achievements!
Upcoming Events
We would love to catch up with you in-person. Here are the upcoming events where you can connect with the Treasure Data team:
Community Highlights
Don’t get left out of the rapidly expanding Level Up Community , where CDP enthusiasts thrive! Growing by the day, our online community is where you can engage with industry peers, dive into thought-provoking discussions, and participate in challenges for the chance to win prizes.?
Join today for exclusive access to CDP World 2024 session recordings and presentation slides when they’re released.?