Treasure Data Customer Newsletter - January 2025

New year, same dedication to leading innovation in customer data strategy.?

Join our co-founder and CEO Kaz Ohta for a webinar to learn how the power of AI agents can revolutionize your customer data strategy. Plus gain an actionable plan to integrate AI with your customer data, automate workflows, and solve creative challenges.

Register for free.

Key Product Updates

Real-Time Trigger Activation (Drag-on Rules) and Duplicate Journey (Beta)

Marketers now can use drag-on rules to reference both Batch Journeys and Real-Time Trigger Journeys, streamlining journey creation.

Marketers will also be able to duplicate Journeys for more efficient campaign management.

Learn more.

Next Best Product - PrecisionML (Beta)

Our advanced recommendation engine generates optimal product recommendations for each customer, enhancing various Treasure Data products and features like Journeys, Triggers, and Personalization for more targeted and effective marketing strategies.

Learn more.

5 New Data Integrations Now Available

• The LinkedIn Conversions API (CAPI) connector ensures accurate server-side tracking for better measurement and performance of B2B marketing campaigns
• Facebook Custom Audience Export Integration is an ad targeting option that lets you find your existing audiences among people across Meta technologies.
• Google Ads V2 Export Integration Improvement now auto-populates Google Ads accounts in the Export Configuration UI, eliminating manual entry
• Shopify Export Connector V2 seamlessly imports product data, variants, and metafields
• Shopify Import Connector V2 streamlines metafield management with GraphQL, batch processing, and error handling

Learn more.

Want to get your hands on the latest product features and be a design partner for Treasure Data? Request early access to be a beta tester.?

For more details on what the Treasure Data product team has been working on:?

• Watch the “What’s new in Treasure Data” feature release recap
• Read the latest Release Notes
• Signup for the The Treasure Data Insider: Innovations and Updates

Use Case of the Month

Faced with the challenges of intense competition and changing customer behaviors, Subaru leveraged Treasure Data Customer Data Platform to integrate data across departments and dealerships, achieving a 14.5x increase in advertising efficiency. This integration allowed for personalized marketing campaigns that resonated deeply with customers, enhancing their purchasing journey.?

Using Treasure Data Journey Orchestration, Subaru is now able to seamlessly personalize customer interactions across channels. This shift enabled Subaru to efficiently tailor marketing efforts based on individual behaviors and needs, significantly improving campaign engagement and ROI. This data-driven approach ensures Subaru delivers targeted messages and demonstrates the power of personalized marketing.

Read Subaru’s story.

Upcoming Events

We would love to catch up with you in-person. Here are the upcoming events where you can connect with the Treasure Data team:

• February 11–12: Millennium Alliance Transformational CMO Assembly - Charlotte, NC
• February 20: Maximizing Marketing ROI: The Power of Customer Data Platforms & Personalization - New York, NY
• February 24–25: CMO Insight Summit - Boston, MA
• February 25–26: CX Exchange - Ft. Lauderdale, FL
• March 4–5: Digital benchmark Saint Malo - Saint-Malo, France
• March 11–12: Millennium Alliance Transformational CMO Assembly - Austin, TX
• March 11–13: One to One Retail E-commerce - Monaco
• March 25–27: ShopTalk - Las Vegas, NV

Community Highlights

At CDP World, we heard from many leaders including Anushil Kumar, VP of Enterprise Architecture and Innovation at Constellation Brands (maker of iconic beverage brands like Modelo, Corona, Svedka, etc.). Anushil discussed the transformative power of agile methodologies and AI in marketing, emphasizing the importance of cross-functional teams and predictive modeling for real-time campaign optimization.

Catch up on the insights in our recent blog and join the Level Up community to continue the conversation with other CDP enthusiasts. Don’t forget to save the date for CDP World 2025 on October 28–29 in Las Vegas.