Treasure Boxes of Mistakes: Interview with CEO, Angela Santiago

Great leaders don’t have all the answers—but the best ones know it.

In this latest installment of our series on The Little Potato Company’s growth, CEO Angela Santiago shares how mistakes are not setbacks but stepping stones to wisdom. She believes in unpacking those tough moments, learning from them, and sharing those lessons with others.

Join me as we explore why embracing mistakes is a hallmark of leadership maturity.

Read more in the fifth instalment of our six-part series, or watch the full interview here.

Kevin

Lessons From a Natural Entrepreneur

Like most entrepreneurs, CEO Angela Santiago knows that success comes from hard-won lessons in both business and life.

Nearly 30 years later, The Little Potato Company has grown into North America’s #1 little potato brand, with 400 employees, 14,000 contracted acres, and three plants—including a cutting-edge facility focused on sustainability.

Read our latest Case Study here.

Get Tough Feedback

Success can cloud the honesty you receive—people may agree with your ideas simply because of your track record, not their actual merit. Without candid feedback, blind spots grow, and costly mistakes follow.

Chapter 9 of Your Oxygen Mask First emphasizes the importance of creating a culture where truth-tellers thrive, handling tough feedback with grace, and using structured methods like 360° reviews to gain real insights.

The takeaway? Strong leadership depends on embracing uncomfortable truths.