Traveling Away from X
We've got three very different stories this week that nonetheless deal with what everyone's talking about this week: the slow collapse of X (formerly known as Twitter), the rise of magical weight-loss drugs, and artificial intelligence's rapid evolution in the consumer space.
Here are the three highlights this week:?
Back to Dubai: Skift Global Forum East
Skift Global Forum East brings the travel industry together. Join us in Dubai on December 12-14 to connect with top industry leaders.?Register here.
Expedia, Airbnb and Uber Drop X Adverts
Among big-name travel and transportation brands, Expedia Group, Airbnb, Uber and Disney have pulled their advertising off X, formerly known as Twitter. Expedia Group told Executive Editor Dennis Schaal this week that “we have paused advertising at this time” globally on X. We know that many travel brands have become disenchanted with X as a customer service channel. Will they ditch it as an advertising one too??
How Travel Advertising Is Adapting to the Rise of Smart Homes
In the face of today’s fragmented advertising landscape, travel brands are using connected home experiences such as streaming TV and smart speakers to reach and engage customers at moments when they are more receptive to brand messages.
The Travel Industry Isn’t Ready for Ozempic
New, wildly effective weight loss drugs have made the first real, mainstream inroads in the fight against obesity. The economic and financial implications are staggering – and the potential impact on the travel sector could be seismic. Editor-in-Chief Sarah Kopit takes us through the ramifications.
How Delta, IHG and Others Are Using AWS's AI
Amazon Web Services is having a conference all week in Las Vegas, where travel tech reporter Justin Dawes west to see what it would mean for travel. As he writes, it is becoming more clear that streamlined customer service is one of the biggest immediate opportunities for generative AI in the travel industry.
More Headlines
Luxury Resort Hotel Marketing Professional
12 个月Expedia stopping advertising anywhere is a positive for the travel industry- we don’t really need interceptors any more.
Greenville Builds, Perfected with Precision Glass: Frameless Showers, Mirrors, Railings & More
12 个月Does Skift have any ad spend on X? If not, did you ever?