Travel Trends Weekly Digest #94
New routes, New rules: The evolution of summer travel
Key Points
Spain
?? Dominant destinations: Balearic Islands and Barcelona lead, followed by Madrid, with significant growth.
?? Regional disparities: While overall bookings increased, some provinces (Alicante, Tarragona) saw declines.
?? International surge: Foreign tourists accounted for over half of bookings, driving a 45.1% YoY increase.
?? Domestic decline: Domestic tourism showed decreases in key destinations.
?? Price and stay dynamics: Average daily rates (ADR) rose, especially in Madrid, where average stays shortened.
Europe
?? International growth: Major European cities experienced booking increases, with London leading.
?? Paris anomaly: Paris saw a decline in bookings compared to the previous year.
?? Nationalities: British and Americans were among the top international visitors.
International vs Domestic: growth in booking volume by Destination
European Destinations