UPDATED TRAVEL & TOURISM NEWS IN AFRICA

South Africa Tops African Travel and Tourism Development Index for 2024

South Africa has secured the top spot among African countries in the Travel and Tourism Development Index 2024, ranking 55th out of 119 countries globally. This notable achievement underscores the country's leadership in the travel and tourism economy on the continent.

The Government Communication and Information System (GCIS), on behalf of the Department of Tourism, announced that South Africa's improved ranking—up by seven positions from the previous assessment—highlights the nation's strength in several key areas, including price competitiveness, ICT readiness, natural resources, and socio-economic impacts.

Tourism Minister Patricia de Lille expressed her satisfaction with the ranking, attributing the success to the government's dedication to fostering the tourism sector through strategic partnerships with the private sector. "This achievement reflects our commitment to developing the tourism sector, enhancing our competitive edge, and leveraging our rich natural and cultural resources," de Lille stated.

The report emphasizes South Africa's robust performance in various categories, reinforcing its status as a premier travel destination in Africa.

Rwanda Rises to 2nd Most Popular Conference Destination in Africa

Rwanda has ascended to the second spot as Africa’s most popular destination for association conferences, according to the latest International Congress and Convention Association (ICCA) rankings. Previously holding the third position since 2016, Rwanda's rise reflects its growing prominence in the meetings, incentives, conferences, and events (MICE) industry. This achievement highlights Rwanda's increasing capacity to host significant international gatherings, a fact underscored by the Rwanda Convention Bureau (RCB)and reported by www.newtimes.co.rw

Janet Karemera, CEO of RCB, expressed pride in the recognition, noting that it underscores Rwanda’s commitment to excellence in hosting international events. The number of delegates attending conferences in Rwanda jumped from 35,000 in 2022 to 65,000 in 2023, contributing over $95 million to the economy, which marks a 48% increase from the previous year. This MICE tourism revenue represents 15% of Rwanda's total tourism revenue for 2023 as reported by www.newtimes.co.rw .

Kigali, the capital of Rwanda, has been pivotal in this success, consistently hosting high-profile events such as the 73rd FIFA Congress, the World Tourism & Travel Council Summit 2023, and the Women Deliver 2023. The RCB's annual report reveals that 2023 was a record-breaking year with 160 events generating $95 million. Looking forward, Rwanda has more than 90 events confirmed for 2024 and projections suggest that successful bids for 45 additional events could bring in another $32 million in the coming years. From Boston To London: Kenya’s Marathon Trail

The Kenya Tourism Board (KTB) has announced its participation in the upcoming Boston and London marathons, scheduled for April 15 and April 21, 2024, respectively. This initiative is part of KTB's dynamic promotional campaigns in the United States and the United Kingdom, aimed at solidifying Kenya’s position as a premier sports tourism destination. During these iconic marathon expos, participants will have the opportunity to sign up to run amidst Kenya's breathtaking landscapes, alongside world-renowned champions.

KTB's involvement in these major marathons also includes extending an invitation for holiday trips to Kenya, which lucky winners can experience through partnerships with Kenya Airways (KQ) and other esteemed entities. This effort underscores KTB’s strategy to attract more tourists by showcasing Kenya’s diverse attractions beyond its famed wildlife and safari offerings.

The United States and the United Kingdom have significantly contributed to Kenya’s thriving tourism sector. Notably, arrivals from the US saw a remarkable 28% growth last year, highlighting the effectiveness of such promotional campaigns in boosting tourism and positioning Kenya as a top destination for sports enthusiasts and holidaymakers alike. Report by www.newtimes.co.rw .

From Boston To London: Kenya’s Marathon Trail

The Kenya Tourism Board (KTB) has announced its participation in the upcoming Boston and London marathons, scheduled for April 15 and April 21, 2024, respectively. This initiative is part of KTB's dynamic promotional campaigns in the United States and the United Kingdom, aimed at solidifying Kenya’s position as a premier sports tourism destination. During these iconic marathon expos, participants will have the opportunity to sign up to run amidst Kenya's breathtaking landscapes, alongside world-renowned champions.

KTB's involvement in these major marathons also includes extending an invitation for holiday trips to Kenya, which lucky winners can experience through partnerships with Kenya Airways (KQ) and other esteemed entities. This effort underscores KTB’s strategy to attract more tourists by showcasing Kenya’s diverse attractions beyond its famed wildlife and safari offerings.

The United States and the United Kingdom have significantly contributed to Kenya’s thriving tourism sector. Notably, arrivals from the US saw a remarkable 28% growth last year, highlighting the effectiveness of such promotional campaigns in boosting tourism and positioning Kenya as a top destination for sports enthusiasts and holidaymakers alike.

UN Tourism's Scoping Mission to Explore Botswana's Tourism Potential

On April 30, 2024, UN Tourism, in close collaboration with Botswana's Department of Tourism, launched a scoping mission aimed at identifying suitable tourism sites within Tourism Development Area 1, which includes Gaborone and its surrounding regions. This initiative seeks to explore and capitalize on the area's diverse landscapes, abundant wildlife, and rich cultural heritage.

The mission's goals include identifying untapped tourism sites, conceptualizing potential project ideas, and engaging local stakeholders. By leveraging Botswana's unique tourism assets, the mission aims to foster sustainable development and economic growth. Innovative projects tailored to Botswana's strengths could unlock new economic opportunities while ensuring the preservation of its natural and cultural treasures.

As Botswana aspires to become a premier tourism destination, such initiatives are pivotal in guiding the country's progress. By identifying opportunities, fostering collaboration, and laying the groundwork for sustainable development, Botswana can realize its full tourism potential and attract visitors from around the world.

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