Travel Tech Unfolded: What can we learn from 2023’s tech innovations?
From transformative innovations to more widespread adoption of already available tools, this year, our industry embraced tech and innovation as never before.?
Here’s a look at this year's Five Greatest Travel Tech Innovations of 2023.
#5 - Social Media Commerce
Travel brands expanded the use of social media platforms as marketing tools by leveraging the power of social media influencers and e-commerce to facilitate travel bookings within social media apps.
Creating an integrated shopping experience on social media platforms is increasing purchases: learn more about social e-commerce features to add to your channels.
#4 - Local Payment Methods
While paying how the consumer wants isn’t new to the travel industry, the expansion of local payment methods integrated into booking processes has been elevated in 2023. By thinking locally and aligning payment options with individual travelers’ needs, businesses have the opportunity to grow globally.?
Consumers are increasingly driven to transact when their preferred payment method is available. Here’s why offering a variety of local payment methods is one of the most effective ways to drive bookings, save your business money on each transaction, and improve client satisfaction.
#3 - Automation
While experts predict that the future of automation will be AI-enabled, this shouldn’t stop businesses from capitalizing on the tools that are readily available and simple to integrate.
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If you’re new to the possibilities that automation offers travel businesses, this introductory guide details specific ways that automation can improve the customer experience and streamline your business’s operations.
#2 - Artificial Intelligence (AI)?
From inspiring travelers to book to helping manage their bookings, improving the service they experience in-destination to the post-trip experience, AI is now being used at every single stage of the traveler’s journey.
Through its ability to analyze vast volumes of data, AI-powered tools can help your business to understand each traveler’s preferences, and then build a personalized digital marketing strategy to reflect this.
#1 - Mobile-First Optimization?
The number one tech of this year in our eyes wasn’t a disruptive innovation, but rather the shift of travel towards a mobile-first industry. Travelers have grown to expect a mobile-optimized booking, payment, and trip management experience, facilitated by global smartphone usage as well as expanding data networks in previously remote regions.?
The reason mobile-first is so significant? It’s opened up enormous opportunities for travel businesses in regions now characterized as mobile-first or mobile-only.
To learn more, we’ve compiled these trends into one essential resource: Top Five Travel Technologies That Will Revolutionize the Industry in 2024 . Click through to learn more.
ABOUT WETRAVEL
Founded in 2016, WeTravel was built as a platform to support travel businesses by digitizing and simplifying the travel booking process. Now used by more than 5,000 travel companies—to transact with millions of travellers and thousands of suppliers, annually—the business has revolutionized how the travel industry manages their businesses with a suite of integrated SaaS and FinTech solutions that fit into an intuitive platform.