Travel Newsletter - The Art of Spinning the Fantasy

When you open a newsletter, the first thing you see is an image. You look at the banner and imagine the untapped version of your adventure. You visualize yourself riding that camel, flying in that B17 aircraft, or savoring that delicious Shuwa. One thing is what we see, and another is how we see it. Do we see ourselves as adventurers? Do we think about arthritis or back pain from an office chair when we read a newsletter that not only shows the beauty of the destination but also allows us to imagine ourselves there with both copy and imagery? When we see an experience in a picture and read the copy that takes us on an adventure, do we consider our age or the vibe it gives? We package the feeling with visuals and narratives, serving them to clients in the form of a newsletter that showcases not only a destination but also the life that the tour can offer. That's how we craft the newsletter beyond strong subject lines and clear CTAs.