Travel industry highlights | Olympic aftermath in Paris, social media trends, and eco-certifications
???? Mediterranean tourism maintains momentum post-summer??
Tourism in the Mediterranean remains strong after the summer, with more bookings in September and October than in August. Prices have fallen—Greece by 25% and France by 6%—indicating a shift rather than a decline. Greece tops traveller satisfaction with 89/100.?
? Travel’s new MVP: Sports events guiding 2024’s destination choices?
?Interest in travel is set to grow, with 84% of people planning to spend the same or more on travel this year compared to last. One of the most significant trends is the desire to travel for major sporting events. In fact, 58% of Amex survey respondents plan to travel in 2024 to attend at least one sporting event, particularly football, basketball, or Formula 1. Many of them are willing to travel 3 to 6 hours to attend. This shift highlights a growing focus on memorable, high-impact experiences.?
?? Did Paris really measure up to the Olympic buzz??
The 2024 Summer Olympics had a significant impact on Paris, despite high prices. Many locals seemed to avoid the crowded spots, as digital activity dropped. Tourist interest surged before the Games, peaked early, and then tapered off. Initially, high OTA prices slowed bookings, but operators quickly adapted by lowering rates, attracting more visitors as the event progressed.??
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?? Travalyst introduces new project for hotel sustainability certification?
Travalyst, a non-profit founded by Prince Harry, is tackling the challenge of verifying sustainability certifications in tourism. Recently, they launched a project aimed at assessing how current sustainability certifications align with standards agreed upon by major travel platforms. This initiative seeks to improve the credibility and consistency of eco-certifications shown on booking platforms, making sustainable travel choices clearer for eco-conscious travellers.??
?? From reel to reality: Social media now drives travel decisions for two-thirds of travellers??
Undeniably, sharing and engaging with travel content has turned these platforms into essential tools for shaping travel preferences and choices. According to Phocuswire, 62% of users now make travel decisions based on social media, with 75% of young travellers (18-34) relying on it to plan trips.??