Travel Factors and Barriers Report

Destination Factors and Travel Barriers are two sides of the same coin:

• The first one works with aspects of the travel experience that travellers consider important and actively look for.?
• The second one works with factors that travellers want to avoid and that can even prevent them from travelling to a certain destination.?

In 2022, the most relevant Destination Factors for European travellers were:

• Cleanliness
• Nightlife
• Low-crime levels

Understanding what moves travellers and what makes them stop, can help you develop better marketing strategies.?

Read more about these key insights in our latest blog post!