The Travails of Social Media Managers and the Need for Patience

"Hey you, you are the social media manager, we need 5,000 followers by next month's end. It's your job, so, do it."

As a social media manager, the pressure to deliver a certain number of followers within a given time frame can be overwhelming.

However, it's important to remember that building an online community takes time, effort, and strategy.

It's not magic, and it's not just about creating a social media page and waiting for people to flock to it.

The role of your social media manager is to nurture your online community, facilitate meaningful conversations, and provide valuable content.

As a brand owner or marketing manager, here are some practical strategies you should consider for building a vibrant online following.

Invest in Your Online Presence: One of the cardinal rules in social media management is not to start without an ad budget, especially if your page represents a business or non-profit.

Take a cue from top celebrities like TriciaBiz and Nelly, who consistently invest in sponsored ads.

Surprisingly, their organic posts often outperform the paid ones.

The key takeaway here is that advertising amplifies your reach, making your organic efforts more effective.

Define Your Target Audience: Authenticity is paramount.

To attract the right followers, consider what value you can offer your target audience.

For instance, if you're targeting SMEs, think about what you can provide to make them choose your page over others.

It's a reciprocal relationship.

You don't have to break the bank; sometimes, a well-thought-out giveaway can work wonders.

Remember the branding giveaway we did earlier this year?

People flocked to our Instagram page not just for freebies, but because they saw value.

Offering something of genuine worth, even if it requires a small investment, can draw quality followers who are genuinely interested in your brand.

Plus, it positions you as a thought leader in your field.

NGOs, you're in luck!

Your beneficiaries can become your strongest advocates.

When you tell your story well, they'll champion your cause tirelessly.

Encourage your beneficiaries to follow your page, and don't forget to host strategic programs that engage and educate your audience.

Leverage on the Power of Online Events: Look at how AppleEvent and others dominate Twitter trends.

Online events can be a game-changer.

Collaborate with influencers or thought leaders in your niche to speak or moderate your events.

This not only increases your brand visibility but also nudges more people to follow you.

Serve Value on a Platter: Drawing people in is one thing; keeping them engaged is another.

Content is king, so serve your audience with a buffet of valuable content.

Share news, actionable insights, and practical tips.

Instead of merely announcing an app's availability, show your followers how to use it effectively.

Teach them how to make money, share opportunities, promote events, and provide avenues for learning new things.

Your content should cater to the desires and interests of your target audience.

Remember, consistency and knowing your brand persona are essential for your content to hit the mark.

In conclusion, building an online community takes time, effort, and strategy.

It's not a quick fix, but rather a long-term commitment to providing value to your target audience.

By investing in sponsored ads, understanding your target audience, hosting online events, and providing valuable content, you can grow your online community and establish your brand as a thought leader in your industry.

Remember, it's not about the numbers; it's about building meaningful relationships with your followers that will ultimately drive success for your brand.

We're here to help you succeed by helping you create and grow a genuine online community.

By following these guidelines and providing value to your followers, we can work together to meet your goals effectively.

Thank you for entrusting us with your online journey!

Did we miss anything out? Drop them in the comments.