THE TRAP OF NANO CBD WATERS
David F Lambert
"Blockchain Advocate | Marketing lover | Leadership Mindset | Driven by Data & Problem Solving | To the Future"
You might have heard of this new "nano" technology. A few water brands are now on the market promoting water with supposed "nano" CBD particles.
Before getting any further let's dig a little deeper on the nano CBD technology. What is it and how does it work? The description of Nanotechnology is the purpose of manipulating atoms, molecules, and supramolecular formations and compressing their scale to between 1 and 100 nanometers (nm).
In other words the science of reducing particles to one-millionth of their original size or even smaller.
To give you a better idea of how significant those size altercations are, in scale, a child's marble would equal the size of the Earth. Further, if you prefer precise numbers 1-inch equals 25,400,000 nanometers.
Nanotechnology can be used for many different applications. Let me tell you about a few:
- Nanotechnology has the potential to be used in the field of medicine. Customized Nanoparticles could deliver drugs directly to diseased cells in our body. This method is still not perfected but is very promising for damaging treatment like chemotherapy.
- Nanotechnology also has the capability to increase the capacity of electronic devices and reduce their weight and power consumption.
- Additionally, this refined technology also has an impact on many facets of food science. From how it is grown to how it is packaged. Nanotechnology could be used by companies to alter the taste, the safety, and the health benefits that food delivers.
- In the case of "nano" CBD infused in water, companies are selling it for its lighter weight and its greater chemical interactivity, stability, and control. CBD water suppliers are claiming that drinking it is an easier way to access the potential health benefits of CBD.
Unfortunately, the speed at which CBD became popular while it is still under-regulated has for consequences of letting new products enter the market with illegal marketing techniques.
An investigation published by Leafly during summer 2019 showed that only half of the products on the market contained within 20% of the CBD they are labeled with.
Between the four CBD water tested (Mountjoy Sparkling Water, Fresh CBD Water, Herbal Springs, and CBD Living Water), all four tested below 20% and 3 out of them were actually not holding any CBD particles.
The products were specifically analyzed by the Redmond-based testing lab Confidence Analytics for Leafly.
The results showed that Mountjoy, Fresh, and CBD Living contained 0% of CBD and Herbal Spring contained 7mg of CBD instead of 10mg as advertised on their labels. The four water brands insist that they are using nanotechnology to emulsify CBD in their water.
It is not looking good for CBD Living water since two other independent investigations found no trace of CBD in their products.
The first accusation was made before Leafly's inquiry on The Blacklist XYZ (a user-generated cannabis news platform), an anonymous party declared that there were no CBD in the CBD Living Water.
The allegation actually influenced Leafly to look more into it. Lastly, another independent investigation from KGW8 (a Portland-based TV station), hired a third-party lab too and found no CBD in the CBD living bottles tested as well.
The companies defend themselves by stating "the nano-emulsified CBD in our products is only verifiable through a special process they described as BY INPUT, and standard HLPC tests won't be able to detect our CBD because the particles are too small."
Analytics Operations Director Pat Reynolds declared: "Nanoemulsions are produced by high-shear mixing… I guess you could call that a form of nanotechnology, but to my mind, that is a bit of a stretch" about the way CBD water companies describe their emulsifying process.
He adds "referring to an emulsion whose droplet sizes are in the 20-200 nanometer range is not the same thing as "nanotechnology," which is the field of engineering that deals with the manipulation of individual atoms and molecules."
He also explained how even after being nano-emulsified CBD molecules should still be detectable in laboratories. "A CBD molecule is a CBD molecule. If you break it up into smaller fragments, it is no longer CBD and will not act like CBD. Adding 'nano' in front of the word does not change the molecule itself. Even if a beverage is presented as a nanoemulsion when the lab adds a solvent as part of their extraction process, this causes the emulsion to break and anything encapsulated in the nanoemulsion will be visible to the lab's instruments."
To conclude, when shopping for CBD products it is important to always look for third-party tests and reviews. Also, keep in the loop about the CBD and food regulations. What is happening with CBD right now is revealing how easy it is to miss label something and make millions with it.
Customers should never assume a product is safe because the packaging looks professional and trustworthy. With the growing popularity of online shopping, we will have to be even more careful in the future.
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**These statements have not been evaluated by the Food & Drug Administration and are in no way intended to treat or diagnose any physical ailment or disease. Please consult your Doctor before adding CBD or any supplement to your diet. Most workplace and competitive sports drug screens focus on delta-tetrahydrocannabinol (THC) and do not screen for Cannabinol (CBD) or other legal and natural hemp-based compounds. Be advised, studies have shown that consuming hemp foods or oils can cause a positive result when screening urine and blood specimens. Therefore, if you are subject to any form of drug testing or screening. We recommended (as does the United States Armed Services) that you DO-NOT ingest CBD or hemp oil before consulting your healthcare practitioner or your drug screening testing company or employer.
"Blockchain Advocate | Marketing lover | Leadership Mindset | Driven by Data & Problem Solving | To the Future"
4 年Thank you everyone for your amazing comment I appreciate it and we will do our best to keep bringing great value content like this everyday. Please follow us at Diamond Democracy LinkedIn thanks again. If you want to create great content and help us educate peoples do not habitat to contact me.
Sr. Director (DMPK) at BlossmnHill Therapeutics
4 年CBD content, formulation compatibility and chemical stability are just initial steps in product characterization. The manufacturer should also demonstrate that CBD loadability and the particle size distribution remain stable and consistent, measured by the validated analytical methods. In addition, self-respecting manufacturer should be honest with customers and demonstrate that their particular nano-formulated CBD product displays improved bioavailability and meaningful systemic (blood) exposure compared to other formulations that are not based on nano-encapsulation. For dietary supplements, simple preclinical (rodent) PK/PD study should be sufficient.
Mission Driven Events Specialist
4 年Thanks for summarizing this issue! To my knowledge there isn’t a true nano CBD product that meets the molecule size necessary, so a lot of buzz word inaccurate marketing going on. Second CBD can migrate into plastics meaning the manufacturer may have used the correct amount of CBD but it absorbed into their packaging. Third many labs have issues accurately testing the smaller molecule size. Last there could be an entire discussion around the emulsifiers being used and their safety. All in all, consumers and retailers should be wary.