A Transparent Journey in Building Heartery, the First App to Help Lower Blood Pressure. Bonus: A Promo Code for the HEARTERY App (Valued at $89.99)
By Vera Reshetina, Co-founder of Heartery
Dear all,
As we step into 2025, we’ve decided to share our journey of building Heartery — the first app designed to help people actively manage their blood pressure. Welcome to the launch of our monthly newsletter!
The Idea
When I first met Leo Rosenbaum in 2022, he was a Digital Health Analyst at a?Danish think tank, Copenhagen Institute for Futures Studies, where he was responsible for envisioning how digital tools could transform healthcare.?
Leo shared a bold vision: building a super app for the 1.4 billion people globally who live with high blood pressure. Despite its prevalence (nearly half of Americans and a third of Europeans have hypertension), the market is underserved. There are plenty of apps for tracking blood pressure, but none that help users actively lower it.
With 18 years of experience in mobile app development, I was intrigued. After rigorous research, I joined Leo, organizing the development team and process. I was particularly inspired by his commitment: he left a stable job and even sold a? summerhouse in Sweden to fund this dream.
Our Medical Team
Building an app that doesn’t just track but also explains and helps lower blood pressure is ambitious. It requires both financial resources and world-class medical expertise.
We are honored to have the support of Dr. Michael Hecht Olsen, President? of the Danish Hypertension Society and the Chairman of the Lancet Commission on Hypertension. He has been involved throughout the app’s development and provided Leo with an opportunity to interview his patients.
We also owe a huge thanks to our scientific advisors, Dr. Charles Alessi and Zoltan Dr. Lantos , globally recognized thought leaders in healthcare innovation.
So what is Heartery?
Heartery offers AI tools to:
To support the testing, we have integrated innovative PPG tech to assess vital heart health signs.
You can download the app from the App Store (currently available for iOS only) and share it with everyone who might benefit from it.
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Exclusive Promo Code for Annual Subscription ($89.99 Value)
As a token of gratitude to all of you, we are offering a promo code for a free annual subscription (valued at $89.99). Simply use the code JANUARY at the paywall (valid until January 31, 2025).
Feel free to share this with your loved ones who have hypertension. We hope the Heartery app will be helpful, and Leo and I would greatly appreciate your feedback. You can reach out anytime at [email protected] or [email protected]. We’d love to hear from you!
Traction
So far, Heartery has been downloaded 25,000 times — primarily in the US and UK, our target markets — with zero marketing spend, and the most promising signals are:
Innovation Fund Denmark Grant
After two years of bootstrapping, we have recently received a €100,000 grant from the Innovation Fund of Denmark. This will help us create digital fitness programs tailored for hypertension sufferers, guided by our expert advisor, Mette Rosenstr?m , the Danish Physiotherapist Society, an experienced physiotherapist specializing in this area.
We’re also collaborating on several exciting projects at the intersection of AI and healthcare with institutions in Denmark and abroad. Stay tuned for updates!
Thank you for reading and supporting Heartery’s journey. Please subscribe to stay updated on our progress and innovations!
With warmest regards from cold Denmark,
Vera Reshetina
Co-founder, Heartery