Transparent Choices

Wisdom From Window Shopping (Literally) for Nonprofits & Nonprofit Tech

Imagine embarking on a quest to find the perfect set of windows for your home. It's a decision that affects not only your living space but also your wallet. For me, it started with some 30-year-old, single-pane windows and an advertisement on Instagram six months ago. Much like connecting with donors for nonprofits or prospects for nonprofit software companies, this journey gave me insight into my own processes in sales and connections. I’m hoping you can see a connection for yourself.

The Instagram Ad

Our first encounter was through an Instagram ad I kept seeing repeatedly (shocker). I put in my information expecting maybe 30 minutes on the phone. Instead, they spent hours showcasing window features and aesthetics without delving into our actual needs. It felt like we were at a product showcase rather than a discussion in our kitchen about our home improvement needs. The salesperson's approach missed the mark in understanding the customer's requirements and preferences.

Similarly, in the nonprofit world, it's essential to ensure that the information shared with donors aligns with their interests and preferences. Authenticity goes beyond flashy presentations; it's about genuinely connecting with your audience and addressing their unique needs. For nonprofit software companies, it's about providing easy access to valuable resources and information without unnecessary gatekeeping.

Authenticity goes beyond flashy presentations; it's about genuinely connecting with your audience and addressing their unique needs.

What was even more off-putting was the abrasive and rude attitude we encountered when we asked for a more reasonable price or recommendations elsewhere. This salesperson's lack of empathy not only lost them a sale but also tarnished their reputation.

The Cold Knock on the Door

A few weeks later, we found ourselves receiving an unsolicited knock at the door. Given both mine and my husband's background sales, we couldn't help but admire the determination of those who braved the scorching 108°F heat to schedule an appointment. Since I was in the market for new windows, I agreed to set something up. They dedicated an hour the next week to demonstrate their product, displaying some willingness to accommodate our budget but persistently pushing for upsells that didn't align with our needs. However, when it came to pricing, they informed us that this was a verbal offer, with a requirement to make a decision within the day to secure the quoted price. Higher prices were mentioned for those who delayed their decision to a later date.

While we appreciated the time and effort, this sales experience underscores the importance of respecting clients' budgets and timelines. In the nonprofit sector, it's crucial to appreciate donors' contributions and engage with them in a meaningful way. Rather than solely focusing on soliciting increased giving, nonprofits can show gratitude for ongoing support and explore additional avenues for meaningful interaction. For nonprofit software companies, respecting clients' budget constraints and providing transparent pricing on the timeline they prefer is key to authenticity.

The Word-of-Mouth Recommendation

Our third experience was a game-changer. This company came by way of recommendation from my parents. They didn't rely on a rehearsed pitch or an extended demonstration. Instead, the owner himself visited our home, assessed our windows, and took a few minutes to understand our needs and preferences. When I inquired about our next steps, he chuckled warmly and assured us that a pricing quote would arrive in our inbox within the hour. Their direct and transparent pricing, delivered via email without any strings attached, was a breath of fresh air.

This experience echoed the importance of trustworthiness and word-of-mouth referrals. In the world of nonprofits and social impact software, trust is paramount. It's about being a straight shooter, giving honest opinions, and respecting the customer (or donor's) budget and needs.

In the world of nonprofits and social impact software, trust is paramount.

Be Like Seller #3

I’m sure it comes as no surprise when I end this by telling you we chose to work with the third company for several reasons. More than anything it’s that they embodied authenticity, a trait that's crucial for any organization, be it a nonprofit, software company, or someone selling windows.

To truly connect with your audience and create lasting relationships, be like Seller #3. Be a straight shooter, avoid unnecessary sales tactics, and, most importantly, lead with honesty and transparency. Authenticity is not just a buzzword; it's the key to building meaningful connections.

Authenticity is not just a buzzword; it's the key to building meaningful connections.

Take a moment to reflect on your own experiences, whether you're a nonprofit or a nonprofit software company. How has authenticity played a role in your interactions with clients or donors? Share your thoughts and experiences in the comments below. Let's continue this conversation about the importance of authenticity in building connections and making a lasting impact.

?? Hi, I'm Allison Sculley, a full-time Account Executive at DonorView , a former educator, and a passionate advocate for efficient processes.

?? I enjoy discussing systems, humanizing processes, and making technology work for you (not the other way around).

?? Stay tuned for more insights on nonprofits and nonprofit tech in my LinkedIn newsletter.

??? If you'd like to discuss your current nonprofit technology needs, feel free to schedule a meeting with me.

And on a related note, if you're in Houston and need new windows, I wholeheartedly recommend giving Vizion Windows & Doors of Tomball a call. This wasn't just a made up story, their authenticity in the sales process made all the difference for us.