Transparency…The New Way of Doing Business

Let’s face it…the old ways of doing business are dying. Long gone are the days of hiding information or passing a sub-par service off as legitimate. Your clients know when something doesn’t seem right, they feel it just as you do when you engage with someone who isn’t being authentic.

Today’s customer looks for businesses that operate within some sort of ethical code, moral based system, or have a foundation of social entrepreneurism. It’s simple really… people want to connect. They’re looking for authenticity and they want to know they can trust the businesses they engage. People are tired of getting ripped off and they’re tired of giving money to the wrong people. They want to know who is behind the business, what they stand for, and if they operate in integrity.

Yes, your clients still want value, but more importantly, they want to know they can trust you. While trust comes from building relationships, those relationships now move at the speed of Facebook and the Internet. The problem is the old methodologies of validating what would be considered a “legitimate” business no longer work, as those systems are only driven by profit.

There is a better a way...Read More