Transparency Will Win You Partner Respect

It can feel daunting at times – the mountain of stress that arises on the heels of market variables out of your control. I know. We’ve all been there.

I’ve learned a tremendous amount during this unique time in our lives and I assure you, the good you’ve done throughout this has greatly benefitted both your company and the customers you serve.  

One philosophy I’ve carried with me throughout that has helped our company and our partners maintain strong business credibility is: Transparency.

One word that’s incredibly important. The pandemic has caused us to think and react differently. End goals have shifted and, ultimately, we’ve been at the mercy of availability. Product availability, component availability (See: chips and glass), even personnel availability.

All of these variables have contributed to a much different sales cycle. Throughout this process, Poly has managed through these variables. At no point did I, or anyone on our team, ever consider being anything but extremely transparent.

We’ve shared statements on our supply line, global component shortages and even updates from our manufacturing plants. Why?

Because being anything but 100% transparent short-changes your partners. It hurts their business, not to mention it can ruin your credibility. Partners are in it with us and success is a joint effort.

In short, your partners deserve to know every step of the way. Their loyalty is essential to your business. Once that line of trust breaks, it’s awfully hard to repair it.

My advice: Keep your partners informed. Be transparent.