Transparency is a murky word (Radio Interview)

When you know you've got only a seven minute slot on the radio as the advertising industry insider one weekday evening, 610pm, do you plan what you're going to say. Of course you do. And better, if you've got a chance you can prep the presenters as to what you think they will find interesting to talk about.

Here's how it went recently. Forgive me if it's a bit glib. But it's not for an industry audience, it's for the mass audience of Dubai commuters driving home.

We talk about disruption, personally identifiable information, relevant advertising, dynamic creative optimisation, industry collaboration, Interactive Advertising Bureau (IAB), bang for your buck, consumers are key let's not forget that... and finally "transparency is a very murky word".

Click here to listen to the radio interview.

Email me ([email protected]) or comment below if you're keen to learn more about the planned launch of the IAB here in Dubai.

Recorded in Feb 2017 on the Tim Elliott and Alex Hirschi Drive Live Show on DubaiEye1038.com