Translate Your WordPress Website In Minutes Without Manual Translations - 038

Howdy marketeers and digital lovers, welcome to?issue?037?of?Swipe & Deploy.

Hope you've had a great week and?are looking forward to the weekend.

Now enough of the pleasantries, let's get straight to the good stuff.

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Translate Your WordPress Website In Minutes Without Manual Translations

You're marketing for a business that sells across borders or has offices in different speaking countries but your time in managing translation partners or inputting content on the website is limited.

So the industry standard of WPML for WordPress might not appeal to you, purely for the amount of work involved in delivering the website in multiple languages.

Yet, management are pushing for the website to be in Spanish, French, German and Chinese...

You now weigh up - book a long awaited holiday, where you can bury your head in the sand and deal with it when you get back...

or look for a solution that will save you time and be far easier and faster to implement.

Don't order your swimwear just yet.

Weglot - Automated Website Translation

Weglot is the solution to your worries. We at Impact usually provide 2 options when it comes to making a website multilingual and Weglot is one of them and WPML is the other.

What's The Difference Between Weglot & WPML?

Weglot is an automated translation service that uses Google, Microsoft and Deep L technology to detect and translate your website content automatically in practically any language you would need.

WPML creates additional content areas on your website for alternate languages, in which a manual translation will need to be provided that will appear, when the user selects their chosen language.

WPML requires far more development time as well as organising and paying translators to convert your copy, then you will need to insert this into the website.

oh, and when new content is created or added, like a blog post etc - yep, you will need to do this again.

Weglot will translate this automatically for you even when new content is added or if you were to introduce a new language.

Any Downsides?

Of course with anything there are pros and cons, the main downsides to Weglot is the cost as your website grows in content or languages. In comparison to WPML there is no cap on words translated or languages - just your time, but that is the trade off.

Weglot charges a monthly fee for the service subscription which covers a fixed number of languages and number of words. The more content it translates and the more languages used - the more costly the monthly fee will become.

How Does Weglot Work & What Development Work Is Involved?

Weglot has a plugin for WordPress that when installed can automate much of the translation work.

From a development side, as shown in the visual above in the AIS Interiors website, adding a language switcher for users to toggle between languages is practically the only work that needs to take place.

However the tool works by automating the content on the page and creating a duplicate on Weglot's portal, here is where the content is translated and reinserted back on your website.

Although the service is automated, unlike Google Translate it does give you the flexibility to edit the translations if words or the local dialect are incorrect.

There's even a find and replace, so that any common used words will be updated once and any further time they are used - Weglot will remember how to translate them in that language in future.

So What's To Swipe and Deploy?

So if you've been pressured or tempted to translate your website but struggled with the time associated with manual translation, then maybe Weglot is the solution for you.

"But my boss hates monthly fees!"

I hear you, well the solution for this would be to adapt the approach where, Weglot is rolled out and yes, the monthly fees kick in. But, if you then start planning the core of your website to have manual translations delivered whilst Weglot is doing its thing, you can then plan to switch to WPML at a later date. This way you can meet your short term and long term website translation goals.

You will need to factor in new translated content into your workflow if you do choose this route, but least the main part of the work would have been delivered.

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That's a wrap for Swipe & Deploy 038 this week. Join me next Friday where I will share another insight or inspiration piece from around the web.?

Until next week - have a great weekend and enjoy the rest of your Friday.

If you want more great content be sure to follow?Impact Media??on Linked In and if you're interested to know more about what I or the team at Impact do, take a look at our website.

www.impactmedia.co.uk