Transforming your dealership with digital marketing - a webinar series

I get it—dealing with the ever-changing automotive world can be frustrating and confusing. That’s why myself and the team at Black Lab, decided to team up with Motorvise for a series of virtual events to help dealership marketers and sales teams like you think outside the box when it comes to boosting that bottom line. And that starts by creating a seamless online-offline experience for your dealership.?

Our next virtual event is coming up this week and we’d love for you to join us but if you're sitting on the fence or are unsure what we have covered, I’ve put together a brief summary of the previous two events in the series as we look ahead to our final one which is all about your secret weapon – data!

Our previous two webinars explored some insightful topics and strategies which are already helping auto dealerships rethink their reliance on third-party listing platforms as well as leveraging data to drive sales and boost that bottom-line.

“DITCH THE DRAIN: STOP RELYING ON THIRD-PARTY LISTING PLATFORMS” – MARCH WEBINAR

Gosh, this one seems like so long ago, back in March we (Frazer and I)? began by addressing a common frustration among auto dealers: the increasing costs and diminishing returns of third-party listing platforms. We shared our strategies on:

• Creating a Seamless Online-Offline Experience: It’s all about integrating your online presence with your in-store experience. This not only improves customer satisfaction but also builds a consistent brand journey.
• First-Party Lead Generation: We discussed how developing your own lead funnels can bring in high-quality leads directly to your sales team, cutting out the middleman.
• Google Vehicle Ads: These are a game-changer. Optimising these ads can significantly drive traffic to your website, reducing the need for third-party platforms.
• Empowering Your Front-of-House Team: A knowledgeable and skilled team is crucial. They are the face of your dealership and can greatly enhance customer service and efficiency.
• Q&A: We provided a space for dealers to ask pressing questions about sales, marketing, and staffing, drawing on our extensive experience to offer tailored advice.

“SAVE MONEY AND DRIVE MORE SALES ENQUIRIES” – MAY WEBINAR

Fast forward to May, where, we continued the conversation, focusing on cost-effective strategies and leveraging data:

• Digital Marketing and Big Data: We shared insights on how top dealerships use these tools to stay ahead, emphasising cost-saving measures and efficient marketing strategies.
• Google Privacy Update: With changes in data privacy, server-side tracking is becoming crucial. We explained how this shift benefits dealer groups.
• EV Targets and Tactics: As the industry moves towards electric vehicles, we provided actionable strategies to meet and exceed the 22% EV target. Capturing and nurturing leads during the research phase is key to this transition.
• Sales Training and Techniques: We emphasised the importance of equipping your sales team with the right training and techniques to boost EV conversion rates and succeed in the evolving market.
• Discussion: Dealers shared their challenges and solutions, gaining valuable insights from their peers and us.

UPCOMING WEBINAR: USING DATA AS A SECRET WEAPON TO DRIVE SALES

Now, I’m excited to announce our next webinar, where we’ll delve deeper into using data as a secret weapon to drive sales. Fraser will be joined by our Director of Digital Marketing, Nick Bardsley this time and the event will cover:

• Advanced Data Analytics: Learn how to leverage data to understand customer behaviour and make informed decisions.
• Optimising Marketing Campaigns: Using data to refine your marketing efforts, ensuring you’re reaching the right audience at the right time.
• Improving Sales Processes: Data-driven insights can streamline your sales process, making it more efficient and effective.

Shifts in buyer behaviour, EV targets, online platforms, algorithms, AI, and tight margins, the old ways just don’t cut it anymore. Successful dealerships are adapting by crafting an engaging online presence that complements their in-store experience.?

Don’t miss out on this chance to learn how to evolve with the times, save money and boost profits.

Myself, Nick and Fraser look forward to seeing you there! You can register at the following link, but you have any questions beforehand - drop me line:

https://www.blacklabdigital.co.uk/webinar-signup/

This article was originally published on the Black Lab Digital Blog.