Transforming Trends

Has Transforming always been the 'art of evolution', and never the opposite? well in the case of advertising, we can assume 'Yes'. We soared from Hickey Gazette to Bengal Gazette to radio, television, mobile phones, the internet and etc. Advertising was not the main reason, but the crux was to spread the word, different mediums but the same perspective, and now we have moved ages apart from then to now in terms of the advertising trends and mediums, from the process of manual buying to digital and now AI.

From the 1980s to 2020 the development took place in small steps, small victories, and created benchmarks for the coming technologies, for the time being, we have only scratched the surface, while there's much more beneath the tip of the iceberg.

The years that earmarked the development of advertising and its effectiveness were as follows;

The 1980s-1990s: The growth of television as a dominant advertising medium in India, with brands using mass media to reach a large audience. this mostly had OOH medium as its prominent way to deliver a mass message, within which constant development was taking place.

Late 1990s-early 2000s: The rise of digital media, including the internet and mobile phones, led to a shift in advertising focus from traditional media to digital media. With the rise of the internet and smartphones, digital media has become a dominant force in the advertising industry. Companies are investing more in digital advertising, including social media, search engine marketing, and display ads, to reach their target audience. The advent of social media platforms like Orkut, Facebook, and Twitter, provided new opportunities for brands to reach and engage with consumers.

The late 2000s: The emergence of influencer marketing as a popular advertising technique, with brands collaborating with social media influencers to promote their products. With the rise of social media, influencer marketing became a popular advertising technique in India. Brands were collaborating with influencers to promote their products or services to their followers, who trust the influencer's recommendations.

The 2010s: The increasing use of personalization in advertising, leveraging data and technology to create more targeted and relevant ads. Advertisers were leveraging data and technology to create targeted ads that were more relevant to individual consumers. This approach allowed companies to deliver more personalized messages and increase engagement.

Late 2010s-early 2020s: The rise of cause marketing, as more brands incorporate social and environmental causes into their advertising campaigns to appeal to socially conscious consumers. consumers in India are becoming more socially conscious, and brands are responding by incorporating social and environmental causes into their advertising campaigns. By aligning themselves with a cause, brands can differentiate themselves from competitors and appeal to consumers who prioritize social responsibility.

I was not convinced seeing the changing buying habits of my family, now that it gets me its due to the changing advertising trends, they seem to change their course of action and marketing techniques, as a result we administer change in our buying habits.