Transforming Talent Acquisition: The Evolution of foundit in the APAC and Middle East Regions

In November 2022, the well-known job search platform Monster.com underwent a significant transformation, rebranding itself as foundit and expanding its scope into an end-to-end talent platform covering Asia Pacific and the Middle East. This strategic shift aimed at revolutionizing the hiring process with innovative technological solutions, including artificial intelligence (AI). Prior to this rebranding, Monster.com's operations in India and Southeast Asia were acquired by Quess Corp in 2018, providing an opportunity to enhance its technological infrastructure.

Last year, foundit unveiled its next-generation recruitment solution, focusing on connecting the right talent with suitable opportunities through technological advancements. However, transitioning from the established brand of Monster.com to foundit posed challenges in rebuilding brand recognition and credibility. Saurabh Srivastava , Chief Marketing Officer at foundit, emphasized the importance of not just rebranding but also offering unique solutions to recruiters' challenges through product innovation.

To meet these challenges, foundit launched version 2.0 of its platform, integrating cutting-edge Gen-AI technology. This advanced technology empowers recruiters with personalized search capabilities and automated outreach tools, enhancing collaboration within recruitment teams. Despite these advancements, effectively communicating these features to the target audience remained a significant marketing challenge, along with rebuilding brand equity.

To address these challenges, foundit strategically partnered with BWF to leverage its existing brand equity and reach in key markets across Asia Pacific. This partnership aimed to establish foundit as a credible player in the online job search and recruitment industry.

As the employment landscape undergoes transformation due to technological innovations, foundit recognizes the importance of upskilling and adapting to remain competitive. The platform aims to tap into both active and passive candidate pools through AI-driven tools, facilitating efficient recruitment processes, including remote hiring and virtual recruitment tools.

Chandra Sekhar Garisa outlined the four pillars driving foundit's evolution, including access to both active and passive candidate pools, precision-based AI-powered search, automated outreach, and seamless collaboration within teams. These pillars ensure a seamless and efficient experience for both recruiters and candidates on the platform.

To engage with customers, foundit adopts a digital-first approach, utilizing various digital marketing channels such as social media advertising, email marketing, and content marketing. Industry insights from the foundit Insights Tracker report are shared on social media platforms to build brand awareness and credibility. Additionally, valuable content such as blog posts, whitepapers, and webinars are created to educate and engage with the audience.

Foundit also establishes partnerships with industry organizations and participates in industry events to expand its reach and access new customer segments. Garisa emphasized foundit's commitment to innovation, customer-centricity, and industry leadership, setting it apart in the competitive job market.

In summary, foundit's strategic transformation and technological innovations aim to revolutionize the recruitment process, providing top-notch solutions to recruiters and candidates alike in the ever-evolving job market.