Transforming Sustainability: The Brand Evolution of Planet Mark
Design by Structure
Building distinctive brands with a strong digital presence to drive accelerated growth and measurable results.
We're thrilled to send you the latest episode of The B Word, with guest Steve Malkin Founder / CEO Planet Mark Mark and host Jesse Swash Swash.
In this episode, you will hear Steve and Jesse explore the role of sustainability certification to lead positive change in business – making it not just a compliance requirement but an exciting and empowering journey.
?? Listen to the episode here.??
?? the discussion highlights the challenges faced by SMEs in adopting sustainability initiatives and showcases innovative marketing approaches to engage businesses and communities directly.
?? we examine the impact of new technologies, including AI, on sustainability efforts, discussing how they can enhance efficiency in achieving net zero goals.
?? we explore Planet Mark's brand evolution and the impact the new brand has made on the organisation. They believe in the importance of continuous improvement, not just for the organisations they certify but also for themselves. Their brand evolution is driven by the need to communicate effectively in the rapidly changing sustainability landscape. By constantly reassessing and enhancing their brand, they set an example for others to follow, ensuring their messaging remains relevant, engaging, and inspiring.
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?? If you're passionate about tech, start-ups, and uncovering the secrets behind successful B2B brands, The B Word is a MUST-LISTEN with new episodes every month. ??
About: The B Word is the podcast that unravels the intricacies of B2B branding. Our monthly episodes feature guests from diverse realms, including technology, venture capital, private equity, and more. Together, we delve into the essence of branding, its mechanics, and its profound significance in the contemporary business landscape.
?? Feel free to share your thoughts and takeaways in the comments. Happy listening! ??
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