Steph Curry playing Connect 4 ???? + BlueSky, Instagram, LinkedIn, Meta, Pinterest, Reddit, Threads, TikTok & Twitter/X

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Stick around for the Social Media News to Use below. This week's top five (or more!) most important updates to help you grow your brand.

Merriam-Webster coming in hot with a controversial tweet last week. I shared it to my Instagram Stories and y’all were upset ??. It’s going to take some getting used to. Not only is this news shocking to some, but what they are called is quite the mic drop - terminal prepositions. I have never heard this phrase in my life. The belief is that the rule originated in the 17th century. You can read about it here.?

The Scoop

I’m a speaker again this year at Social Media Strategies Summit held virtually later this month. Join us.?

BLUESKY: A breakdown of the numbers so far.

• Bluesky is Open to All - Will it Dethrone X? [appfigures]

INSTAGRAM: Steph Curry playing Connect 4 with Ayesha is the greatest first post. I love this whole article compiling IG content from years ago, including Steph’s from 10 years ago. Everyone starts somewhere.

• The first Instagram post of NBA stars [HoopsHype]

LINKEDIN: Did you get this email too? There are some examples included.?

• here’s how to make great videos on LinkedIn [LinkedIn Editors]

META: Moral of the story, if you boost posts, do it on desktop or mobile browser to avoid the additional charge.

• Meta says it will pass on the Apple tax to advertisers paying to boost posts on Facebook and Instagram [TechCrunch]

PINTEREST: They attribute it to their high-performing advertising solutions for brands spending money on campaigns.

• Pinterest revenue rises 12% as monthly active users reach all-time high [Search Engine Land]

REDDIT: We already know this, but the numbers are backing it up - real people having real conversations is powerful in the consumer journey.

• Reddit Publishes Report Into How the Platform Is Influencing Purchase Decisions [SocialMediaToday]

SOCIAL MEDIA: My favorite one on the list and the one that I see contributing to incredible growth and engagement on accounts - “share images.” Real images of real people can be the simplest way to grow if you’re not already doing this.?

• 7 Tips For Growing Your Organic Marketing Reach [LinkedIn Ads Blog]

THREADS: My fingers and toes are crossed that this can be just as good as Twitter’s trending section once was at surfacing hot topics.

• Threads begins rolling out Trending feature to users in the US [9to5Mac]

TIKTOK: I’m watching this play out as well. It’s really the general creators and users who lose in this as they’re the ones who drive the trends and are the only ones who should be using real songs but we know brands still break the rules and do it anyway.

• Marketers are watching the fallout from Universal’s decision to pull its music from TikTok [Marketing Brew]

TIKTOK: An attempt to promote even more searching on the platform.

• TikTok Encouraging More Searches With Shortcut And AI [MediaPost]

TWITTER/X: There’s still nowhere else on the internet that can compete as a second screen during live events.?

• X Shares Stats on Super Bowl LVIII Engagement and Brand Winners [SocialMediaToday]

BUSINESS BONUS

Here I share articles that might not be social media focused, but helpful for general business and brand building.

OPENAI: I am blown away by these videos. OpenAI, the same group that made ChatGPT, has announced a new tool called Sora which makes videos from text prompts. “Sora builds on past research in DALL·E and GPT models.” It’s still being tested and they say there are several safety steps they’ll take before making it available to everyone. Please look at the examples in this link.

• Creating videos from text [OpenAI]

OPENAI: This will allow it to remember things across all chats.

• Memory and new controls for ChatGPT [OpenAI]

GOOGLE: “We blocked or removed over 170 million policy-violating” local business reviews on Google Search and Maps in 2023.?

• How machine learning keeps contributed content helpful [Google The Keyword]

NEXT STEPS WITH ME

• Let's talk! Looking for social media coaching for you personally? Content strategy for your organization? Customized employee advocacy program? Workshops? Put a call on my calendar here. ?
• If you need a speaker at an event or a guest social media expert on your podcast, please send me details.

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