Transforming port and maritime logistics

For the past decade, Nortal has proudly served as the Smart Port partner for the Port of Tallinn , a collaboration that reached its pinnacle at the 2023 Global Smart Ports Summit in Hamburg, where the Port of Tallinn was honored as The Best Smart Port.

From this partnership, we've gained invaluable cross-sector wisdom, distilled into three key themes: bold vision, pioneering technological innovation, and continuous improvement.

By embracing bold vision and breaking it down into manageable steps, we've witnessed remarkable transformations. Our Smart Port solution not only enhances customer experiences, as evidenced by nearly 100% improvement in customer satisfaction for TS Laevad, but also mitigates environmental impact, elevates employee engagement, and significantly enhances process efficiency.

Being pioneers in technological innovation demands vision, determination, collaboration, and steadfast partnerships. Embracing change requires creating compelling future visions, involving stakeholders, and making courageous decisions.

Moreover, the digitalization journey is one of continuous improvement. The world will keep changing and so do our digital solutions. There are some guidelines to avoid falling into the 'sunk cost fallacy.' For instance, developing digital products that are flexible and agile, selecting the appropriate collaboration partner committed to real impact, and retaining control over your digital ecosystem.

Our Smart Port journey, exemplified by our work with the Port of Tallinn and numerous other ports, offers a compelling case study on how digitalization fosters seamless societies and improve lives.

I encourage you to approach your business endeavors with fresh perspective, drawing inspiration from our experiences. Should you wish to embark on similar transformative journeys, we stand ready to join you.

Kadri Haufe , Head of Smart Port Advisory at Nortal

Read more:

• Digital Identity Verification: The Smart Port Turbocharger
• A practical guide to developing a future-proof port
• The latest trends in the world of ro-ro and ro-pax ports?
• Four ways to ensure success in port digitalization
• Webinar: Maximizing efficiency in ro-ro and ro-pax ports

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Digital Identity Verification: The Smart Port Turbocharger

While many ports have yet to embrace "smart" technology, the concept of smart ports is widely recognized. However, one aspect of this technology—digital identity verification—remains relatively unknown among port professionals. Discover more about how digital identity verification is reshaping the future of smart ports in our white paper.

A practical guide to developing a future-proof port

The growing demand and intense competition compel ports to continually adapt to remain relevant and efficient. To develop future-proof or smart ports, it's essential to consider the latest technological advancements along with environmental and economic factors. Explore how to create future-proof ports capable of thriving in an ever-changing and highly competitive landscape.

The latest trends in the world of ro-ro and ro-pax ports?

The ro-ro and ro-pax (ferry) ports industry are critical components of global transportation. Discover how automation, digitalization, integration with other transport modes, and a focus on customer experience are shaping the future of maritime transport. Embracing these trends is essential for industry players to succeed in an ever-evolving landscape.

Four ways to ensure success in port digitalization

Digitization has transformed the way ports operate. The availability and analysis of data have become key drivers for efficiency, productivity, and profitability. Learn why data is the key success factor in port innovation and how to ensure your port digitalization will be a success.?

Webinar: Maximizing efficiency in ro-ro and ro-pax ports

Join us as we delve into strategies and insights aimed at unlocking the full potential of your port. Our webinar is designed to equip you with actionable knowledge and practical solutions to elevate your port operations.

Join us at these upcoming events

MEA

• Nortal is happy to attend LEAP in Riyadh, KSA and to accompany Estonian Minister of Economic Affairs and Information Technology, H.E Mr. Tiit Riisalo in his visits to KSA and to Qatar (March 4-7)
• Nortal will be also part of the business delegation of Estonian President, H.E. Mr. Alar Karis in his visit to Botswana and Angola (March 5-8)

North America

• Meet our Senior Vice President of Nortal America, Koray Ozcubukcu, and Senior Solutions Architect, Newel Rice, at Snowflake's Data for Breakfast event in Portland (March 6)
• Join us as we share our global experiences on public and private sector large scale digitalization projects at?NLC 100 Conference in Washington DC (March 11-13)
• Join our webinar to learn about ways an outcome-driven and experience-led approach can help your product team deliver quicker customer and business value (March 21)
• Join our Chief Product Officer, Jon Stephens , and Senior Vice President of Nortal America, Koray Ozcubukcu , at GDS Digital Innovation at Boston MA (March 20-21)
• Connect with our Global Head of Growth, Elizabeth Kiehner , and Senior Vice President for North America, Areos Ledesma , at GDS Retail at Boston MA (March 25-26)

Europe

• Let's connect at Forum InCyber (FIC) in Lille, France where we'll be sharing our experiences in digital transformation and cyber security (March 26-28)
• Meet us at Shippax Ferry Conference 2024 on board the Baltic Queen (May 13-15 May)

We're hiring

Whether developing advanced public services, streamlining healthcare operations, or driving digital transformation, we’re committed to making a tangible impact on a global scale – spanning from Mexico to Finland.

• Join our North American sales team as VP of Business Development and lead our growth journey in a global landscape.
• Come aboard as we expand our proactive public services expertise into the Canadian Market, seeking a Director to lead our Digital Public Services team in driving positive change and innovation.

Join our team of top talent and unleash your potential to create game-changing solutions that deliver the future, seamlessly!

Explore more

Exploring logistics innovation on the west coast

Supply chain and logistics are the circulatory system of practically every nation. Recently, we explored this industry alongside leaders like Amazon and Boeing on the west coast of North America. We witnessed a pressing need for digitalization and sustainability in major ports, which aligns with our success in Europe. San Jose exemplified smart city innovation, emphasizing responsible AI and cybersecurity. In California's EV epicenter, we engaged with CoMotion and Beast, seeing firsthand the benefits of digital transformation with Omniva , Estonian postal operator.

During our west coast tour, we were accompanied by Mariin Ratnik, Deputy Minister of Foreign Affairs of Estonia, as we engaged with officials from Washington State and key cities including San Francisco, San Jose, and Los Angeles.

We remain dedicated to driving innovation and efficiency in logistics, poised to bring our expertise to North America.

Elizabeth Kiehner , Chief Growth Officer at Nortal