Transforming Parenthood with Dis-Chem’s Baby & Me Programme: A Digital Step Forward

At Dis-Chem, our mission is to make healthcare accessible to all South Africans, and our latest innovation, the Baby & Me parenting programme, is a key step in this digital transformation journey. Launched as part of our comprehensive app, Baby & Me aims to support parents from pregnancy through their child’s early development, seamlessly blending technology with compassionate care.?

This new feature is more than just an announcement; it’s a reflection of our strategic commitment to transforming into an integrated healthcare provider, leveraging e-commerce to make healthcare guidance readily accessible. Under the pillar of digital transformation, the Baby & Me programme combines convenience, expert advice, and the power of personalised healthcare, all designed to make parenthood easier and more informed.?

Why Baby & Me Matters??

Parenthood, as joyful as it is, can be full of uncertainties, especially for first-time parents. Baby & Me is our answer to that uncertainty, a virtual guide providing everything from week-by-week pregnancy updates to nutrition advice and developmental tracking for babies. Saul Saltzman, our Managing Director, captures it best: “Parenting doesn’t come with a manual, and every journey is unique. Baby & Me provides the A to Zs of pregnancy and early childcare, making sure parents have what they need right at their fingertips.”?

The programme also integrates with our existing pharmacy and clinic services, offering a seamless experience for parents. With features like appointment reminders, health assessments, mental health support, and monthly expert webinars, we are creating a community that empowers parents to confidently navigate each stage of their journey.?

Delivering Real Value to Parents??

From practical tools to emotional support, Baby & Me is designed to cater to both the physical and mental well-being of mothers and babies. Its advanced features even identify potential high-risk cases, ensuring mothers and their babies receive timely care tailored to their unique needs. This programme goes beyond health tracking; it’s about helping parents make informed decisions that contribute to a healthier future for their families.?

The Baby & Me programme reflects our commitment to reducing the cost of healthcare by leveraging tech and data to create more impactful, accessible solutions. By transforming our digital offerings, we are taking meaningful steps towards integrated health and ensuring that #BetterHealthStartsHere becomes a tangible part of every South African’s life.?